Avid Technology Case Studies Revamping News Workflow: Miami’s WPLG Leverages Avid’s MediaCentral for Enhanced Collaboration and Virtualization

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	Revamping News Workflow: Miami’s WPLG Leverages Avid’s MediaCentral for Enhanced Collaboration and Virtualization Avid Technology

Revamping News Workflow: Miami’s WPLG Leverages Avid’s MediaCentral for Enhanced Collaboration and Virtualization

Avid Technology

Technology Category	Infrastructure as a Service (IaaS) - Cloud Databases Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Cement Construction & Infrastructure
Use Cases	Construction Management Remote Collaboration
Services	System Integration
Challenge	Miami-based news broadcaster WPLG, an ABC affiliate with a 44-year history, was grappling with an aging production infrastructure. The broadcaster, which produces over 50 hours of news each week, was facing challenges in maintaining competitiveness in a dynamic and highly competitive news market. The outdated infrastructure was hindering seamless collaboration between the newsroom and field crews, which was crucial for efficient news production and distribution. The need for an upgrade was further emphasized by the station's desire for a more virtualized production infrastructure, which would enable more efficient collaboration and streamline the news production process. Read More
About Customer	WPLG is a news broadcaster based in Miami with a history spanning 44 years. As an ABC affiliate, the broadcaster produces more than 50 hours of news each week, competing for viewership in a dynamic and highly competitive news market. WPLG has been an Avid customer for the past 10 years, relying on their tools and solutions for media creation, distribution, and optimization. The broadcaster was in need of an upgrade to their aging production infrastructure to improve collaboration between the newsroom and field crews and to enable a more virtualized production infrastructure. Read More
Solution	To address these challenges, WPLG turned to Avid, a company they had been customers of for the past decade. They implemented Avid’s comprehensive tools and workflow solutions for media creation, distribution, and optimization. The solution was powered by MediaCentral, an industry-leading platform designed for media, which provided a unified, integrated workflow. This new system significantly improved the station's capacity, speed, and efficiency. The cloud-based workflow facilitated a seamless two-way flow between the newsroom and field crews, enabling them to access tools at the studio, push content to the field, and select and pull content as needed. WPLG also invested in Avid NEXIS, a robust and flexible software-defined storage platform, based on their previous positive experience with Avid’s storage solutions. The station also utilized MediaCentral \| UX, a cloud-based web front end to the MediaCentral Platform, which provided a unified desktop environment for accessing media and working on projects. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Databases

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement

Construction & Infrastructure

Use Cases

Construction Management

Remote Collaboration

Services

System Integration

Challenge

Miami-based news broadcaster WPLG, an ABC affiliate with a 44-year history, was grappling with an aging production infrastructure. The broadcaster, which produces over 50 hours of news each week, was facing challenges in maintaining competitiveness in a dynamic and highly competitive news market. The outdated infrastructure was hindering seamless collaboration between the newsroom and field crews, which was crucial for efficient news production and distribution. The need for an upgrade was further emphasized by the station's desire for a more virtualized production infrastructure, which would enable more efficient collaboration and streamline the news production process.

About Customer

WPLG is a news broadcaster based in Miami with a history spanning 44 years. As an ABC affiliate, the broadcaster produces more than 50 hours of news each week, competing for viewership in a dynamic and highly competitive news market. WPLG has been an Avid customer for the past 10 years, relying on their tools and solutions for media creation, distribution, and optimization. The broadcaster was in need of an upgrade to their aging production infrastructure to improve collaboration between the newsroom and field crews and to enable a more virtualized production infrastructure.

Solution

To address these challenges, WPLG turned to Avid, a company they had been customers of for the past decade. They implemented Avid’s comprehensive tools and workflow solutions for media creation, distribution, and optimization. The solution was powered by MediaCentral, an industry-leading platform designed for media, which provided a unified, integrated workflow. This new system significantly improved the station's capacity, speed, and efficiency. The cloud-based workflow facilitated a seamless two-way flow between the newsroom and field crews, enabling them to access tools at the studio, push content to the field, and select and pull content as needed. WPLG also invested in Avid NEXIS, a robust and flexible software-defined storage platform, based on their previous positive experience with Avid’s storage solutions. The station also utilized MediaCentral | UX, a cloud-based web front end to the MediaCentral Platform, which provided a unified desktop environment for accessing media and working on projects.

Impact #1	The implementation of Avid’s comprehensive tools and workflow solutions has transformed WPLG’s news production process. The new cloud-based workflow has enabled seamless collaboration between the newsroom and field crews, enhancing the efficiency of news production and distribution. The unified desktop environment provided by MediaCentral \| UX has simplified the end user experience, reducing the chances of human error. The virtualization of a large part of the system has brought about high availability, high fault tolerance, and an easier upgrade path, offering a level of flexibility that would be hard to achieve otherwise. The new system has empowered WPLG and its news teams with the media access, remote collaboration, and multiplatform capabilities needed to deliver stories faster and more efficiently, helping them rise above the competition.

Impact #1

The implementation of Avid’s comprehensive tools and workflow solutions has transformed WPLG’s news production process. The new cloud-based workflow has enabled seamless collaboration between the newsroom and field crews, enhancing the efficiency of news production and distribution. The unified desktop environment provided by MediaCentral | UX has simplified the end user experience, reducing the chances of human error. The virtualization of a large part of the system has brought about high availability, high fault tolerance, and an easier upgrade path, offering a level of flexibility that would be hard to achieve otherwise. The new system has empowered WPLG and its news teams with the media access, remote collaboration, and multiplatform capabilities needed to deliver stories faster and more efficiently, helping them rise above the competition.

Benefit #1	Significant increase in the speed of the new system, particularly when transferring and sending playback items.
Benefit #2	Improved capacity and efficiency of the station.
Benefit #3	High availability and fault tolerance due to the virtualized environment.

Benefit #1

Significant increase in the speed of the new system, particularly when transferring and sending playback items.

Benefit #2

Improved capacity and efficiency of the station.

Benefit #3

High availability and fault tolerance due to the virtualized environment.

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Overview

Revamping News Workflow: Miami’s WPLG Leverages Avid’s MediaCentral for Enhanced Collaboration and Virtualization

Operational Impact

Quantitative Benefit