Clarity Case Studies Revamping Merck Animal Health's IoT Infrastructure for Enhanced User Experience

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	Revamping Merck Animal Health's IoT Infrastructure for Enhanced User Experience Clarity

Revamping Merck Animal Health's IoT Infrastructure for Enhanced User Experience

Clarity

Technology Category	Networks & Connectivity - NFC Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Finance & Insurance Healthcare & Hospitals
Applicable Functions	Product Research & Development
Challenge	Merck Animal Health, a division of Merck Pharmaceutical Company, is a global leader in veterinary medicines and services. One of their products is a micro-chip for pets, which offers benefits such as pet tracking and encoding the chip to pet feeders and doors. This product is ordered by pet owners, clinics, and veterinarians through an online portal. However, the company was facing a significant challenge due to an upcoming payment standard deprecation, which meant their site would no longer be able to accept credit card payments. Additionally, the company needed a new user experience (UX) design that could cater to the diverse needs of their various customers. The company also needed a technology refresh to meet the latest standards. The most pressing issue was the short timeframe of two months to implement these changes. Read More
About Customer	Merck Animal Health is a research-driven division of Merck Pharmaceutical Company. They develop, manufacture, and market a wide range of veterinary medicines and services. Their product portfolio is one of the most innovative in the industry, with products for the prevention, treatment, and control of disease in all major farm and companion animal species. With offices in over 50 countries, they successfully market their products in more than 140 countries and operate a network of manufacturing sites and research and development facilities worldwide. Their goal is to become the partner of choice for veterinarians, producers, and animal owners by consistently delivering the highest standards of quality, professionalism, and integrity. Read More
Solution	To address these challenges, Clarity, a technology solutions provider, was brought in. Clarity utilized a significant portion of the existing site design to minimize development time and disruption to existing clients. They implemented their eCommerce platform, custom forms for registering micro-chips and lost pets, and more. The latest payment gateway and technology were used to ensure the site could continue accepting credit card payments. Custom navigation was also implemented to enhance the user experience and streamline the ordering process. The front-end CMS used was DNN’s Evoq Professional, and HTML5, CSS3, and Modernizr were used to create a responsive template. Other technologies used included Clarity Connect, JavaScript, JQuery, Telerik controls, and various DNN modules. Read More Log in to view content
Contents

Technology Category

Networks & Connectivity - NFC

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Finance & Insurance

Healthcare & Hospitals

Applicable Functions

Product Research & Development

Challenge

Merck Animal Health, a division of Merck Pharmaceutical Company, is a global leader in veterinary medicines and services. One of their products is a micro-chip for pets, which offers benefits such as pet tracking and encoding the chip to pet feeders and doors. This product is ordered by pet owners, clinics, and veterinarians through an online portal. However, the company was facing a significant challenge due to an upcoming payment standard deprecation, which meant their site would no longer be able to accept credit card payments. Additionally, the company needed a new user experience (UX) design that could cater to the diverse needs of their various customers. The company also needed a technology refresh to meet the latest standards. The most pressing issue was the short timeframe of two months to implement these changes.

About Customer

Merck Animal Health is a research-driven division of Merck Pharmaceutical Company. They develop, manufacture, and market a wide range of veterinary medicines and services. Their product portfolio is one of the most innovative in the industry, with products for the prevention, treatment, and control of disease in all major farm and companion animal species. With offices in over 50 countries, they successfully market their products in more than 140 countries and operate a network of manufacturing sites and research and development facilities worldwide. Their goal is to become the partner of choice for veterinarians, producers, and animal owners by consistently delivering the highest standards of quality, professionalism, and integrity.

Solution

To address these challenges, Clarity, a technology solutions provider, was brought in. Clarity utilized a significant portion of the existing site design to minimize development time and disruption to existing clients. They implemented their eCommerce platform, custom forms for registering micro-chips and lost pets, and more. The latest payment gateway and technology were used to ensure the site could continue accepting credit card payments. Custom navigation was also implemented to enhance the user experience and streamline the ordering process. The front-end CMS used was DNN’s Evoq Professional, and HTML5, CSS3, and Modernizr were used to create a responsive template. Other technologies used included Clarity Connect, JavaScript, JQuery, Telerik controls, and various DNN modules.

Impact #1	The operational results of the solution were significant. The quick turnaround ensured that there was no disruption in service, which was crucial for maintaining customer satisfaction and trust. The new UX design and custom navigation improved the user experience, making it easier for customers to navigate the site and place orders. The implementation of the latest payment gateway and technology ensured that the site could continue to accept credit card payments, a critical feature for an online ordering portal. The use of the Clarity eCommerce platform also provided a foundation for future growth and customizations, demonstrating a forward-thinking approach that positions Merck Animal Health for continued success in the future.

Impact #1

The operational results of the solution were significant. The quick turnaround ensured that there was no disruption in service, which was crucial for maintaining customer satisfaction and trust. The new UX design and custom navigation improved the user experience, making it easier for customers to navigate the site and place orders. The implementation of the latest payment gateway and technology ensured that the site could continue to accept credit card payments, a critical feature for an online ordering portal. The use of the Clarity eCommerce platform also provided a foundation for future growth and customizations, demonstrating a forward-thinking approach that positions Merck Animal Health for continued success in the future.

Benefit #1	The site revamp was completed within the tight two-month timeframe.
Benefit #2	The new site replaced the old one with no interruption in service, ensuring continuous ability to take online credit card orders.
Benefit #3	The introduction of the Clarity eCommerce platform allowed for new UX enhancements and a platform designed for future growth and customizations.

Benefit #1

The site revamp was completed within the tight two-month timeframe.

Benefit #2

The new site replaced the old one with no interruption in service, ensuring continuous ability to take online credit card orders.

Benefit #3

The introduction of the Clarity eCommerce platform allowed for new UX enhancements and a platform designed for future growth and customizations.

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Overview

Revamping Merck Animal Health's IoT Infrastructure for Enhanced User Experience

Operational Impact

Quantitative Benefit