Revamping Digital Strategy: How Proofpoint Boosted Chat Opportunities and Pipeline by 500% with Drift

Proofpoint, a global leader in cybersecurity and compliance solutions, faced a significant challenge in enhancing its buyer experience to match its high customer satisfaction and renewal rates. The company aimed to drive more traffic to their site and create a better buying experience for their visitors. However, their existing chat solution offered little visibility into site traffic and lacked integration with their existing sales and marketing platforms. This made it impossible for them to operationalize, scale, or enable chat across all of their regions. They needed a solution that could deliver a friction-free and highly relevant buyer experience, improve response times, filter and route traffic quickly and accurately, and increase sales efficiency by integrating with existing platforms and automating previously manual tasks.

Proofpoint is a global cybersecurity and compliance solution leader. The company is renowned for its high customer satisfaction and renewal rates, with 95% of customers expressing satisfaction and a 90% renewal rate. Proofpoint's customers rely on them for the best threat, information, user, and ecosystem protection. The company is committed to staying ahead of the curve, which is especially crucial in the technology industry. To ensure their buyer experience matched their impressive customer experience, Proofpoint sought to revamp its digital strategy, focusing on driving more traffic to their site and creating a better buying experience for their visitors.