Clarity Case Studies Revamping Digital Presence and Community Engagement: Dude Solutions Case Study
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Revamping Digital Presence and Community Engagement: Dude Solutions Case Study

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Dude Solutions, a company known for delivering cost savings, efficiency gains, and operational improvements for its clients, faced a significant challenge as their community started to grow. Their online community and portal needs expanded, necessitating a complete revamp of their corporate image and delivery of digital assets. However, their internal resources lacked the custom development capabilities required to execute their new online plans. They needed a solution that could not only rebrand their image but also enhance their online community capabilities, improve the management, searching, and sorting of their digital assets, and build out custom navigation and user interface/user experience (UI/UX).
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Dude Solutions is a company that prides itself on delivering cost savings, efficiency gains, and operational improvements for its clients. The company was founded by Kent Hudson and Lee Prevost, who envisioned it as an extension of their clients' teams. They wanted their clients to view them as the go-to problem solver, the doer, the one who knows the best way to get things done. As their community grew, so did their online community and portal needs, leading to a need for a complete revamp of their corporate image and delivery of digital assets. Dude Solutions serves the needs of more than 10,000 client organizations and has one of the largest engaged technical communities online.
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Clarity, a DNN development expert, was brought in to address Dude Solutions' challenges. They undertook the task of rebranding and developing a mobile responsive site for Dude Solutions on the DNN Evoq platform. Clarity also performed additional custom development work to improve the management, searching, and sorting of all their digital assets. This included building out custom navigation and UI/UX. Based on the success of this project, Dude Solutions decided to further engage Clarity to enhance the community capabilities of their site. This enhancement focused on segmentation for Evoq Engage, which added all the social community capabilities of a true community platform.
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The new website developed by Clarity for Dude Solutions has significantly improved their online presence. It provides custom navigation, making it easy for clients to find assets by either searching, filtering, industry, and more. The new design is now consistent and pervasive across their online properties. The newly implemented community platform provides a true community experience, including idea sharing, gamification, public and private chat rooms, forums, and much more. This has not only enhanced the user experience but also fostered a sense of community among users, leading to increased engagement and interaction.
Serves the needs of more than 10,000 client organizations.
Successfully rebranded and developed a mobile responsive site on the DNN Evoq platform.
Enhanced the community capabilities of their site, adding all the social community capabilities of a true community platform.
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