Canto
Case Studies
Revamping Digital Asset Management: A Case Study on This Old House
Overview
Revamping Digital Asset Management: A Case Study on This Old HouseCanto |
Functional Applications - Enterprise Asset Management Systems (EAM) Infrastructure as a Service (IaaS) - Cloud Storage Services | |
Buildings Cement | |
Asset Health Management (AHM) Facial Recognition | |
System Integration | |
Operational Impact
The implementation of Canto has significantly improved the operational efficiency of This Old House. The brand now has a centralized, organized, and easily accessible digital archive. This has not only streamlined the process of finding and using photos but also reduced the time spent on fulfilling internal and external asset requests. The use of Canto has also facilitated cross-departmental collaboration, with various departments being able to self-serve any photos or logos they need. This has reduced the workload on the Photography Director, allowing her to focus more on producing shoots and ensuring visuals stay on-brand. The brand has also seen an improvement in the freshness of content used, with a wider variety of images being used instead of a repetitive use of a small number of images. Overall, Canto has helped This Old House overhaul their photography archive and improve their brand identity. | |
Quantitative Benefit
250,000 assets stored in Canto, with the number continuously growing | |
42 seasons of This Old House, 19 seasons of Ask This Old House, and 140 issues of This Old House magazine archived | |
Significant reduction in time spent on searching for specific photos | |