CoreHealth Technologies Case Studies Revamping Air Canada's Wellness Program Amidst Pandemic Challenges
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Revamping Air Canada's Wellness Program Amidst Pandemic Challenges

CoreHealth Technologies
Sensors - Air Pollution Sensors
Sensors - Environmental Sensors
Aerospace
Healthcare & Hospitals
Mass Customization
Personnel Tracking & Monitoring
Training
Air Canada, the country's largest airline, faced significant challenges during the COVID-19 pandemic. The aviation industry was hit hard, and Air Canada was forced to lay off nearly 50% of its employees. This resulted in increased anxiety, lowered morale, and additional pressure among the remaining employees. The situation highlighted the need for a comprehensive wellness resource that could offer practical guidance and support for all team members, from front-line employees to those working behind the scenes. The existing health and wellness program was deemed insufficient to address the current needs, necessitating a complete overhaul.
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Air Canada is the largest airline in Canada, headquartered in Montreal, QC. It provides direct service to six continents and is the only international network carrier in North America to receive a Four-Star ranking from Skytrax. The company has over 30,000 employees and has cultivated a corporate culture that incorporates team members’ social needs and values into their strategic decision making. This has resulted in a wide range of opportunities to promote employee engagement in important programs and social causes, including their health and well-being program.
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Air Canada decided to revamp its health and wellness program to better cater to the needs of its employees during the challenging times. The company identified the need for a new technology partner to power the revamped program. They chose CoreHealth for its flexibility and customization capabilities. Sobora Duy, Air Canada’s Well-being Manager, led the initiative, knowing that he would have full control over the health technology platform to develop a program that would resonate with all levels of the organization. A new identity for their well-being initiatives was established, named 'Unlock the Best in You' (UBY), representing the program’s four health categories: Work, Mental, Physical, and Financial. Sobora and his team also invested time into producing videos and social posts to achieve a sense of connection and enhance the success of their program.
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The revamped wellness program, built on CoreHealth’s comprehensive well-being platform, quickly became known as the 'People’s Platform'. It centralized all of Air Canada’s well-being programs into one place, making it easy for employees to access valuable resources and support. The program also benefited other initiatives, such as the cafeteria which began posting UBY meals directly on the portal for employees to see healthy food options. Air Canada also built a dedicated wellness centre, including a new gym, as a testament to their ongoing commitment to supporting the health and well-being of their employees. The program has successfully connected employees from across the country in an engaging wellness experience, and the feedback on the program’s new look, features, and functionality has been resoundingly positive.
Since the launch of the revamped wellness program, Air Canada has seen impressive engagement rates, with the number of unique log-ins on pace to reach over half their employee population of 30,000 this year alone, compared to 3,000 log-ins the year before.
Over 1,200 registered users have joined the UBY Wellness Centre since its grand opening on March 15.
At a recent UBY Wellness Day open house at Air Canada’s second largest hub, more than 700 employees attended on their personal time.
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