Radar Case Studies RetailMeNot Enhances User Experience and Drives Retail Traffic with Radar's Geofencing Solution

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	RetailMeNot Enhances User Experience and Drives Retail Traffic with Radar's Geofencing Solution Radar

RetailMeNot Enhances User Experience and Drives Retail Traffic with Radar's Geofencing Solution

Radar

Technology Category	Sensors - Autonomous Driving Sensors Sensors - GPS
Applicable Industries	Consumer Goods Retail
Use Cases	Geofencing Retail Store Automation
Challenge	RetailMeNot, a leading savings destination, aims to influence purchase decisions by offering savings and deals. The company's mission is to help people save money and live more affordably. To achieve this, RetailMeNot needed an accurate location solution that would help consumers find nearby deals from their favorite places, providing savings when they need them most. The challenge was to find a solution that could seamlessly integrate into their growth stack and provide real-time, location-based offers to users, thereby driving footfall to their retail partners. Read More
About Customer	RetailMeNot is a leading savings destination that influences purchase decisions through the power of savings. The company's mission is to help people save money and live life more affordably every day. RetailMeNot provides consumers with deals from their favorite places, aiming to provide savings when they need them most. The company needed a solution that could accurately locate users and provide them with relevant, location-based offers, driving footfall to their retail partners and enhancing the overall user experience. Read More
Solution	Radar's geofencing solution met the needs of RetailMeNot's CRM and mobile product teams. The solution integrates seamlessly into their growth stack, providing an extensible geofencing solution. RetailMeNot leverages Radar's Search API, Places, and integrations to increase offer relevancy and app engagement by highlighting offers near a user's current location. It also drives incremental visits to retail partners by identifying nearby users and reminding them of current in-store offers via push notifications. Furthermore, it attributes retail partner visits to RetailMeNot campaigns, providing valuable data for future marketing strategies. Read More Log in to view content
Contents

Technology Category

Sensors - Autonomous Driving Sensors

Sensors - GPS

Applicable Industries

Consumer Goods

Retail

Use Cases

Geofencing

Retail Store Automation

Challenge

RetailMeNot, a leading savings destination, aims to influence purchase decisions by offering savings and deals. The company's mission is to help people save money and live more affordably. To achieve this, RetailMeNot needed an accurate location solution that would help consumers find nearby deals from their favorite places, providing savings when they need them most. The challenge was to find a solution that could seamlessly integrate into their growth stack and provide real-time, location-based offers to users, thereby driving footfall to their retail partners.

About Customer

RetailMeNot is a leading savings destination that influences purchase decisions through the power of savings. The company's mission is to help people save money and live life more affordably every day. RetailMeNot provides consumers with deals from their favorite places, aiming to provide savings when they need them most. The company needed a solution that could accurately locate users and provide them with relevant, location-based offers, driving footfall to their retail partners and enhancing the overall user experience.

Solution

Radar's geofencing solution met the needs of RetailMeNot's CRM and mobile product teams. The solution integrates seamlessly into their growth stack, providing an extensible geofencing solution. RetailMeNot leverages Radar's Search API, Places, and integrations to increase offer relevancy and app engagement by highlighting offers near a user's current location. It also drives incremental visits to retail partners by identifying nearby users and reminding them of current in-store offers via push notifications. Furthermore, it attributes retail partner visits to RetailMeNot campaigns, providing valuable data for future marketing strategies.

Impact #1	Radar's geofencing solution provided the accuracy, relationship, and innovation that RetailMeNot was seeking in a location solution. With Radar's contextual messages, RetailMeNot was able to drive a significant uplift in store entry events. The support and guidance provided by Radar allowed RetailMeNot to focus on what is most important: delivering value to their users and partners. The solution not only enhanced the user experience by providing relevant, location-based offers but also drove footfall to retail partners, contributing to their business growth.

Impact #1

Radar's geofencing solution provided the accuracy, relationship, and innovation that RetailMeNot was seeking in a location solution. With Radar's contextual messages, RetailMeNot was able to drive a significant uplift in store entry events. The support and guidance provided by Radar allowed RetailMeNot to focus on what is most important: delivering value to their users and partners. The solution not only enhanced the user experience by providing relevant, location-based offers but also drove footfall to retail partners, contributing to their business growth.

Benefit #1	19% uplift in store visits
Benefit #2	Enabled over 300 chains
Benefit #3	Created over 80,000 geofences

Benefit #1

19% uplift in store visits

Benefit #2

Enabled over 300 chains

Benefit #3

Created over 80,000 geofences

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Overview

RetailMeNot Enhances User Experience and Drives Retail Traffic with Radar's Geofencing Solution

Operational Impact

Quantitative Benefit