Blue Yonder Case Studies Retailer CRV Increases Shopper Intelligence with Blue Yonder

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	Retailer CRV Increases Shopper Intelligence with Blue Yonder Blue Yonder

Retailer CRV Increases Shopper Intelligence with Blue Yonder

Blue Yonder

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Inventory Management Systems
Applicable Industries	Retail
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Demand Planning & Forecasting Inventory Management
Services	Software Design & Engineering Services System Integration
Challenge	Retailer CR Vanguard (CRV), part of the CR Group, operates more than 3,240 stores across China, with total sales revenue of nearly 90 billion yuan. As one of the largest retailers in China, CRV must strategically orchestrate planning and merchandising across these stores in multiple formats, including hypermarkets, supermarkets, and convenience stores. The company's objective is to be customer-centric by leveraging best-in-class technology to understand and meet shopper needs, even as demand volatility increases. However, CRV's demand planning was accomplished by a homegrown solution that failed to capture the complexity of 3,000 stores, multiple formats, and localized shopper needs. Read More
About Customer	Retailer CR Vanguard (CRV) is part of CR Group, a state-held company directly managed by China’s central government and a Fortune Global 500 enterprise. CRV owns many popular retail brands including CR Vanguard, Suguo, Olé, blt, V+, Tesco express and V>nGO. CRV operates more than 3,240 stores across China, with total sales revenue of nearly 90 billion yuan. As one of the largest retailers in China, CRV must strategically orchestrate planning and merchandising across these stores in multiple formats, including hypermarkets, supermarkets, and convenience stores. The company's objective is to be customer-centric by leveraging best-in-class technology to understand and meet shopper needs, even as demand volatility increases. Read More
Solution	In 2009, CRV partnered with Blue Yonder on an implementation of category management solutions to drive revenues through customer-centric plans, assortments, and displays. Based on that success, CRV next implemented demand, fulfillment, and replenishment solutions from Blue Yonder. Today CRV has established a complete closed-loop planning process that enables its consumer-centered, highly successful retail model. Blue Yonder’s industry-leading forecasting algorithms and machine learning capabilities are built to manage localization, seasonality, fashion trends, and other demand complexities. Now the forecasting process is more accurate and more autonomous, requiring minimal human intervention. Across CRV's stores, Blue Yonder has helped increase sales, while decreasing inventory, by matching products more precisely to local needs. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Inventory Management Systems

Applicable Industries

Retail

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Demand Planning & Forecasting

Inventory Management

Services

Software Design & Engineering Services

System Integration

Challenge

Retailer CR Vanguard (CRV), part of the CR Group, operates more than 3,240 stores across China, with total sales revenue of nearly 90 billion yuan. As one of the largest retailers in China, CRV must strategically orchestrate planning and merchandising across these stores in multiple formats, including hypermarkets, supermarkets, and convenience stores. The company's objective is to be customer-centric by leveraging best-in-class technology to understand and meet shopper needs, even as demand volatility increases. However, CRV's demand planning was accomplished by a homegrown solution that failed to capture the complexity of 3,000 stores, multiple formats, and localized shopper needs.

About Customer

Retailer CR Vanguard (CRV) is part of CR Group, a state-held company directly managed by China’s central government and a Fortune Global 500 enterprise. CRV owns many popular retail brands including CR Vanguard, Suguo, Olé, blt, V+, Tesco express and V>nGO. CRV operates more than 3,240 stores across China, with total sales revenue of nearly 90 billion yuan. As one of the largest retailers in China, CRV must strategically orchestrate planning and merchandising across these stores in multiple formats, including hypermarkets, supermarkets, and convenience stores. The company's objective is to be customer-centric by leveraging best-in-class technology to understand and meet shopper needs, even as demand volatility increases.

Solution

In 2009, CRV partnered with Blue Yonder on an implementation of category management solutions to drive revenues through customer-centric plans, assortments, and displays. Based on that success, CRV next implemented demand, fulfillment, and replenishment solutions from Blue Yonder. Today CRV has established a complete closed-loop planning process that enables its consumer-centered, highly successful retail model. Blue Yonder’s industry-leading forecasting algorithms and machine learning capabilities are built to manage localization, seasonality, fashion trends, and other demand complexities. Now the forecasting process is more accurate and more autonomous, requiring minimal human intervention. Across CRV's stores, Blue Yonder has helped increase sales, while decreasing inventory, by matching products more precisely to local needs.

Impact #1	Blue Yonder’s demand planning solution helps CRV manage demand volatility and inevitable disruptions. The retailer can continue to meet localized customer needs across over 3,000 stores as conditions shift dynamically.
Impact #2	Fulfillment and replenishment capabilities from Blue Yonder enable CRV to maximize the value of its inventory investments. The retailer can deliver the right product to the right place at the right time to maximize both shopper satisfaction and profit margins.
Impact #3	Space planning solutions from Blue Yonder support increased localization by leveraging automation and data science. In every store, CRV can prioritize space devoted to high-demand offerings that will increase revenue and maximize financial return.

Impact #1

Blue Yonder’s demand planning solution helps CRV manage demand volatility and inevitable disruptions. The retailer can continue to meet localized customer needs across over 3,000 stores as conditions shift dynamically.

Impact #2

Fulfillment and replenishment capabilities from Blue Yonder enable CRV to maximize the value of its inventory investments. The retailer can deliver the right product to the right place at the right time to maximize both shopper satisfaction and profit margins.

Impact #3

Space planning solutions from Blue Yonder support increased localization by leveraging automation and data science. In every store, CRV can prioritize space devoted to high-demand offerings that will increase revenue and maximize financial return.

Benefit #1	Increased daily inventory value
Benefit #2	Reduced days of inventory
Benefit #3	Decreased out-of-stocks

Benefit #1

Increased daily inventory value

Benefit #2

Reduced days of inventory

Benefit #3

Decreased out-of-stocks

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Overview

Retailer CRV Increases Shopper Intelligence with Blue Yonder

Operational Impact

Quantitative Benefit