Gong
Case Studies
Research, Recommendations, & Reality: How Gong Helped Mintel Increase Win Rates by 34%
Overview
Research, Recommendations, & Reality: How Gong Helped Mintel Increase Win Rates by 34%Gong |
Analytics & Modeling - Real Time Analytics | |
Sales & Marketing Business Operation | |
Real-Time Location System (RTLS) Remote Collaboration | |
Data Science Services System Integration | |
Operational Impact
Mintel has created a culture of coaching that enables employees to track their own progress and share client feedback with the colleagues who need to hear it most. | |
Gong easily identifies areas for improvement so teams at Mintel can adopt policies that eliminate gaps in client service. | |
Mintel conducts pipeline reviews using Gong’s Deal Boards, enabling sales leaders to quickly scan stats and prioritize which deals need help now, based on how sales calls are going. | |
Quantitative Benefit
Mintel has increased its win rates by 34% since adopting Gong. | |
Four contacts is the magic number for multi-threading at Mintel, leading to faster sales. | |