GoodData Case Studies Repsly Adds Powerful Analytics to Its Retail Execution Platform With GoodData

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	Repsly Adds Powerful Analytics to Its Retail Execution Platform With GoodData GoodData

Repsly Adds Powerful Analytics to Its Retail Execution Platform With GoodData

GoodData

Technology Category	Analytics & Modeling - Big Data Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Quality Analytics Predictive Replenishment Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	Repsly, a retail execution platform provider, was looking to expand its market and secure larger customers. To do this, they needed to integrate deeper data insights into their platform to better serve and inform the decision-making of large consumer packaged goods (CPG) companies. They required an analytics partner that would enable enterprise customers to better track product and promotion-specific performance while being easy to understand for both business users and thousands of field representatives. Prior to 2018, Repsly’s platform was best suited for teams of up to 50 to 100 CPG field representatives. To help acquire enterprise CPG customers, Repsly brought on Peter Billante as its Chief Product Officer. Billante identified that the company needed to improve its analytics and reporting capabilities to accommodate its desired targets. More specifically, he knew that Repsly had to increase avenues for large CPG companies to efficiently analyze substantial amounts of data. These improvements would inform decisions based on insights derived from in-store sales and workforce feedback. Read More
About Customer	Repsly is a retail execution platform provider that equips consumer packaged goods (CPG) field teams with innovative tools and data to improve sales performance, merchandising execution, and promotion compliance. In 2018, Repsly began an upmarket journey to secure larger customers and expand its offerings to support a broader range of retail performance execution strategies. The company is based in Boston, Massachusetts and caters to the SMB market. After enlisting GoodData as its analytics partner, the two companies wasted no time in building Repsly’s customer-specific Insights Dashboards platform, including a prototype product within two months. Following the official product launch, Repsly signed its first enterprise dashboard customer — a mere four months after partnering with GoodData — and now supports over 800 additional customers across 82 countries. Read More
Solution	Repsly partnered with GoodData to enhance its retail execution platform. GoodData’s team worked closely with Repsly to develop its new Insights Dashboards. This new product allowed large retailers to measure performance at the point of sale with automated, flexible dashboards on promotion execution, sales results, team activity, and more. Additionally, within only two months, Repsly was able to launch its new, powerful analytics offerings at Expo East where the team performed a demo for a large audience of key CPG stakeholders. This successful launch immediately drove over 100 leads, and within two months after the demo, Repsly signed its first enterprise analytics CPG customer, a large beverage brand and distributor based in the U.S. Shortly after this initial success, Repsly and GoodData continued to bolster its analytics offerings by creating additional value-add product categories such as Workforce Performance Reports, Retail Execution Dashboards, and Retail Sales Reporting. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Quality Analytics

Predictive Replenishment

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

Repsly, a retail execution platform provider, was looking to expand its market and secure larger customers. To do this, they needed to integrate deeper data insights into their platform to better serve and inform the decision-making of large consumer packaged goods (CPG) companies. They required an analytics partner that would enable enterprise customers to better track product and promotion-specific performance while being easy to understand for both business users and thousands of field representatives. Prior to 2018, Repsly’s platform was best suited for teams of up to 50 to 100 CPG field representatives. To help acquire enterprise CPG customers, Repsly brought on Peter Billante as its Chief Product Officer. Billante identified that the company needed to improve its analytics and reporting capabilities to accommodate its desired targets. More specifically, he knew that Repsly had to increase avenues for large CPG companies to efficiently analyze substantial amounts of data. These improvements would inform decisions based on insights derived from in-store sales and workforce feedback.

About Customer

Repsly is a retail execution platform provider that equips consumer packaged goods (CPG) field teams with innovative tools and data to improve sales performance, merchandising execution, and promotion compliance. In 2018, Repsly began an upmarket journey to secure larger customers and expand its offerings to support a broader range of retail performance execution strategies. The company is based in Boston, Massachusetts and caters to the SMB market. After enlisting GoodData as its analytics partner, the two companies wasted no time in building Repsly’s customer-specific Insights Dashboards platform, including a prototype product within two months. Following the official product launch, Repsly signed its first enterprise dashboard customer — a mere four months after partnering with GoodData — and now supports over 800 additional customers across 82 countries.

Solution

Repsly partnered with GoodData to enhance its retail execution platform. GoodData’s team worked closely with Repsly to develop its new Insights Dashboards. This new product allowed large retailers to measure performance at the point of sale with automated, flexible dashboards on promotion execution, sales results, team activity, and more. Additionally, within only two months, Repsly was able to launch its new, powerful analytics offerings at Expo East where the team performed a demo for a large audience of key CPG stakeholders. This successful launch immediately drove over 100 leads, and within two months after the demo, Repsly signed its first enterprise analytics CPG customer, a large beverage brand and distributor based in the U.S. Shortly after this initial success, Repsly and GoodData continued to bolster its analytics offerings by creating additional value-add product categories such as Workforce Performance Reports, Retail Execution Dashboards, and Retail Sales Reporting.

Impact #1	GoodData worked with Repsly for immediate deployment; four months after beginning the partnership, Repsly signed its first enterprise analytics CPG customer.
Impact #2	With the addition of GoodData’s easy-to-use and customizable platform, Repsly secured a series of wins with very large CPG brands, distributors, and merchandisers over the next three years, and now supports 800 customers in 82 countries across various industries.
Impact #3	Since creating Insights Dashboards with GoodData, Repsly has deployed more than 500 reports for customers using the Insights Dashboards platform.

Impact #1

GoodData worked with Repsly for immediate deployment; four months after beginning the partnership, Repsly signed its first enterprise analytics CPG customer.

Impact #2

With the addition of GoodData’s easy-to-use and customizable platform, Repsly secured a series of wins with very large CPG brands, distributors, and merchandisers over the next three years, and now supports 800 customers in 82 countries across various industries.

Impact #3

Since creating Insights Dashboards with GoodData, Repsly has deployed more than 500 reports for customers using the Insights Dashboards platform.

Benefit #1	Repsly signed its first enterprise analytics CPG customer four months after beginning the partnership with GoodData.
Benefit #2	Repsly now supports 800 customers in 82 countries across various industries.
Benefit #3	Repsly has deployed more than 500 reports for customers using the Insights Dashboards platform.

Benefit #1

Repsly signed its first enterprise analytics CPG customer four months after beginning the partnership with GoodData.

Benefit #2

Repsly now supports 800 customers in 82 countries across various industries.

Benefit #3

Repsly has deployed more than 500 reports for customers using the Insights Dashboards platform.

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Overview

Repsly Adds Powerful Analytics to Its Retail Execution Platform With GoodData

Operational Impact

Quantitative Benefit