MoEngage
Case Studies
RentoMojo Boosts Purchase Rate by 20% with Dynamic Product Messaging
Overview
RentoMojo Boosts Purchase Rate by 20% with Dynamic Product MessagingMoEngage |
Platform as a Service (PaaS) - Application Development Platforms | |
Buildings Electronics | |
Procurement Sales & Marketing | |
Leasing Finance Automation Material Handling Automation | |
Operational Impact
With the implementation of MoEngage’s solutions, RentoMojo saw significant improvements in their operational results. The monthly customized email warm-up strategy resulted in 95% of emails landing in the Primary folder tab in Gmail inbox, enhancing email delivery rates to 80%. This allowed the brand to reach more users at the right time. The focused purchase campaigns created through Flows observed high engagement and helped the brand to improve its purchases by 20%. The use of Social Connectors to alert users about products on social channels further increased purchases. Personalized messaging using DPM strengthened the campaign engagement by offering relevancy and a human touch, boosting the user engagement rate to 7.24%. | |
Quantitative Benefit
20% increase in the purchase rate | |
80% improvement in email deliverability | |
7.24% boost in user engagement | |