Case Studies
Relaunching Hotel Brands
Overview
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Business Operation Sales & Marketing | |
Data Science Services System Integration | |
Operational Impact
Management continues to rely on APT’s Test & Learn solution to identify components of the program to be undertaken at each hotel given each location’s unique characteristics. | |
The organization’s decision to expand this offering and successfully generate momentum has produced many tens of millions of dollars in net present value for franchisees. | |
Ongoing monitoring of the relaunch showed sustained improvements in financial performance, customer satisfaction, and other key performance metrics. | |
Quantitative Benefit
Generated tens of millions of dollars in net present value to hotel franchisees. | |