Case Studies Redis Labs Helps Stance Define the Modern Retail Experience

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	Redis Labs Helps Stance Define the Modern Retail Experience

Redis Labs Helps Stance Define the Modern Retail Experience

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Inventory Management Predictive Maintenance Supply Chain Visibility
Services	Cloud Planning, Design & Implementation Services System Integration
Challenge	Andrew Spencer, Stance’s Director of Technology, was tasked with delivering a retail website that was engaging, refreshing, and massively responsive. The site had to handle huge bursts of traffic during celebrity events and endorsements while maintaining its responsiveness. These performance directives needed to be achieved with a very small team and limited resources. For instance, when Rihanna, one of Stance’s creative directors, tweeted about her limited edition product to her 60+ million followers, the site had to withstand huge bursts of traffic and maintain an extremely fast checkout process for the limited edition products. Read More
About Customer	Stance is a pioneer in the modern retail shopping experience, known for its originality and creativity in sock designs. The company has animated a previously overlooked apparel category, igniting a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influencers to the brand. Stance is now found in over 40 countries and has a group of celebrity endorsers called the Punks & Poets. The brand's ardent fans require fast and automatic scaling of the underlying infrastructure to meet surging demand. Read More
Solution	The Stance.com team wanted a forward-looking architecture that could deliver the most innovative shopping experience. Andrew Spencer knew Redis would have to be part of the solution due to its ability to handle thousands of simultaneous connections with sub-millisecond latencies. Redis was used to fetch inventory information and transmit it to requesting clients, maintaining latencies below 0.07 ms even while handling over 1000 requests per second. Stance also used Redis to store snapshots of their 3000 SKUs in memory, making the shopping experience zero-friction for users. The team previously managed its own Redis deployment but chose Redis Enterprise Cloud for its auto-scaling capabilities and zero downtime. Redis Enterprise Cloud also supported Stance's move from AWS to Google Cloud, providing a seamless transition. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Inventory Management

Predictive Maintenance

Supply Chain Visibility

Services

Cloud Planning, Design & Implementation Services

System Integration

Challenge

Andrew Spencer, Stance’s Director of Technology, was tasked with delivering a retail website that was engaging, refreshing, and massively responsive. The site had to handle huge bursts of traffic during celebrity events and endorsements while maintaining its responsiveness. These performance directives needed to be achieved with a very small team and limited resources. For instance, when Rihanna, one of Stance’s creative directors, tweeted about her limited edition product to her 60+ million followers, the site had to withstand huge bursts of traffic and maintain an extremely fast checkout process for the limited edition products.

About Customer

Stance is a pioneer in the modern retail shopping experience, known for its originality and creativity in sock designs. The company has animated a previously overlooked apparel category, igniting a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influencers to the brand. Stance is now found in over 40 countries and has a group of celebrity endorsers called the Punks & Poets. The brand's ardent fans require fast and automatic scaling of the underlying infrastructure to meet surging demand.

Solution

The Stance.com team wanted a forward-looking architecture that could deliver the most innovative shopping experience. Andrew Spencer knew Redis would have to be part of the solution due to its ability to handle thousands of simultaneous connections with sub-millisecond latencies. Redis was used to fetch inventory information and transmit it to requesting clients, maintaining latencies below 0.07 ms even while handling over 1000 requests per second. Stance also used Redis to store snapshots of their 3000 SKUs in memory, making the shopping experience zero-friction for users. The team previously managed its own Redis deployment but chose Redis Enterprise Cloud for its auto-scaling capabilities and zero downtime. Redis Enterprise Cloud also supported Stance's move from AWS to Google Cloud, providing a seamless transition.

Impact #1	Seamless, automatic scaling with consistent high performance and no downtime.
Impact #2	Cost-effective as it eliminates the need for operational expertise and maintenance.
Impact #3	Works across multiple clouds, supporting Stance's transition from AWS to Google Cloud.

Impact #1

Seamless, automatic scaling with consistent high performance and no downtime.

Impact #2

Cost-effective as it eliminates the need for operational expertise and maintenance.

Impact #3

Works across multiple clouds, supporting Stance's transition from AWS to Google Cloud.

Benefit #1	Redis latency stayed consistently below 0.07 ms even while handling over 1000 requests per second.
Benefit #2	Rihanna's tweet to her 60+ million followers resulted in huge bursts of traffic that the site handled without any issues.

Benefit #1

Redis latency stayed consistently below 0.07 ms even while handling over 1000 requests per second.

Benefit #2

Rihanna's tweet to her 60+ million followers resulted in huge bursts of traffic that the site handled without any issues.

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Overview

Redis Labs Helps Stance Define the Modern Retail Experience

Operational Impact

Quantitative Benefit