Brandfolder Case Studies Red Hat's Implementation of Brandfolder Content Automation for Enhanced Brand Governance and Cost Reduction

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	Red Hat's Implementation of Brandfolder Content Automation for Enhanced Brand Governance and Cost Reduction Brandfolder

Red Hat's Implementation of Brandfolder Content Automation for Enhanced Brand Governance and Cost Reduction

Brandfolder

Technology Category	Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries	Life Sciences
Applicable Functions	Maintenance Sales & Marketing
Use Cases	Leasing Finance Automation Material Handling Automation
Services	System Integration Training
Challenge	Red Hat, a leading provider of open source, enterprise IT solutions, was facing a significant challenge due to its exponential growth in the Asia-Pacific region. The company was investing substantial resources into producing and distributing marketing material, a process that was proving to be time-consuming, repetitive, and costly. This was overloading the brand and marketing teams and leading to inconsistent execution of the corporate brand. The quality of ad-hoc marketing materials produced by external vendors was poor, which further affected the brand's image. The company was also struggling with brand governance, especially as the production and distribution process in the region was leading to a gradual dilution of the Red Hat brand. Managing the brand on a global scale across several countries and languages, while catering to local marketing needs, was proving to be a complex task. Read More
About Customer	Red Hat is a global leader in providing open source, enterprise IT solutions. The company has a presence in 35 countries with 85 offices and employs over 11,000 people worldwide. Red Hat offers a range of services including operating system platforms, middleware, applications, management products, support, training, and consulting services. The company is known for its commitment to innovation and has made significant exports in the technology sector. Read More
Solution	Red Hat implemented Brandfolder Content Automation to address these challenges. The solution involved creating templates by in-house designers that could be instantly shared with marketing and production teams across the globe. This allowed for the production of localized materials on demand, in multiple output formats such as pdf, png, jpg, or HTML. The solution also offered dynamic customization capabilities and automatic resizing, eliminating the need for manual versioning of creative content and significantly lowering Red Hat’s production costs. Brandfolder Content Automation empowered Red Hat's field marketing teams and agencies to write and edit content, customize it to different regions and markets, and render their own marketing materials without any branding concerns or bottlenecks. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Life Sciences

Applicable Functions

Maintenance

Sales & Marketing

Use Cases

Leasing Finance Automation

Material Handling Automation

Services

System Integration

Training

Challenge

Red Hat, a leading provider of open source, enterprise IT solutions, was facing a significant challenge due to its exponential growth in the Asia-Pacific region. The company was investing substantial resources into producing and distributing marketing material, a process that was proving to be time-consuming, repetitive, and costly. This was overloading the brand and marketing teams and leading to inconsistent execution of the corporate brand. The quality of ad-hoc marketing materials produced by external vendors was poor, which further affected the brand's image. The company was also struggling with brand governance, especially as the production and distribution process in the region was leading to a gradual dilution of the Red Hat brand. Managing the brand on a global scale across several countries and languages, while catering to local marketing needs, was proving to be a complex task.

About Customer

Red Hat is a global leader in providing open source, enterprise IT solutions. The company has a presence in 35 countries with 85 offices and employs over 11,000 people worldwide. Red Hat offers a range of services including operating system platforms, middleware, applications, management products, support, training, and consulting services. The company is known for its commitment to innovation and has made significant exports in the technology sector.

Solution

Red Hat implemented Brandfolder Content Automation to address these challenges. The solution involved creating templates by in-house designers that could be instantly shared with marketing and production teams across the globe. This allowed for the production of localized materials on demand, in multiple output formats such as pdf, png, jpg, or HTML. The solution also offered dynamic customization capabilities and automatic resizing, eliminating the need for manual versioning of creative content and significantly lowering Red Hat’s production costs. Brandfolder Content Automation empowered Red Hat's field marketing teams and agencies to write and edit content, customize it to different regions and markets, and render their own marketing materials without any branding concerns or bottlenecks.

Impact #1	The implementation of Brandfolder Content Automation has resulted in strong governance and cost reduction for Red Hat. The brand and marketing teams have been able to reclaim time from repeatable production logistics and invest it in the creative and strategic aspects of the Red Hat brand. The partnership with Brandfolder Content Automation has transformed Red Hat’s global brand into a truly dynamic system that is configurable, flexible, and accessible. The company's messaging can now adapt rapidly across a range of media, and their marketing teams have full creative control in real time. The solution has also removed the 'cost of business' from a base-materials perspective, leading to further cost savings.

Impact #1

The implementation of Brandfolder Content Automation has resulted in strong governance and cost reduction for Red Hat. The brand and marketing teams have been able to reclaim time from repeatable production logistics and invest it in the creative and strategic aspects of the Red Hat brand. The partnership with Brandfolder Content Automation has transformed Red Hat’s global brand into a truly dynamic system that is configurable, flexible, and accessible. The company's messaging can now adapt rapidly across a range of media, and their marketing teams have full creative control in real time. The solution has also removed the 'cost of business' from a base-materials perspective, leading to further cost savings.

Benefit #1	Significant reduction in production costs due to the elimination of manual versioning of creative content
Benefit #2	Decrease in overhead expenses due to streamlined production and distribution processes
Benefit #3	Efficient use of resources as the brand and marketing teams could focus more on creative and strategic aspects rather than repeatable production logistics

Benefit #1

Significant reduction in production costs due to the elimination of manual versioning of creative content

Benefit #2

Decrease in overhead expenses due to streamlined production and distribution processes

Benefit #3

Efficient use of resources as the brand and marketing teams could focus more on creative and strategic aspects rather than repeatable production logistics

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Overview

Red Hat's Implementation of Brandfolder Content Automation for Enhanced Brand Governance and Cost Reduction

Operational Impact

Quantitative Benefit