Blue Yonder Case Studies Recipe for Success
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Recipe for Success

Blue Yonder
Functional Applications - Warehouse Management Systems (WMS)
Consumer Goods
Warehouse & Inventory Management
Inventory Management
Warehouse Automation
Software Design & Engineering Services
System Integration
Bradshaw International, a leading manufacturer of kitchen gadgets, faced a significant challenge as its product line, customer base, and yearly revenues grew exponentially. The company, which ships over 200 million products annually to over 45,000 retail outlets in the United States and Canada, needed to manage a dramatically increased order volume and special customer requests. Initially, the company was operating from a 200,000-square-foot facility with about 15 employees. However, with the business expansion, the company now operates from a 1.3 million square feet warehouse with about 300 employees. The company's inventory tracking system, which was initially managed on spreadsheets with paper and pencil, became inadequate as the number of SKUs grew from a few hundred to thousands. The company needed an advanced system to manage its day-to-day operations, track inventory, and quickly locate and move products.
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Bradshaw International is the world’s largest supplier of kitchen gadgets, headquartered in Rancho Cucamonga, California. The company ships over 200 million products annually to over 45,000 retail outlets in the United States and Canada. Bradshaw's annual sales exceed $450 million. Over the years, the company's product line, customer base, and yearly revenues have grown exponentially. The company operates from a 1.3 million square feet warehouse with about 300 employees. Bradshaw's product range has grown from a few hundred SKUs to thousands, and the company needed an advanced system to manage its day-to-day operations, track inventory, and quickly locate and move products.
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To address the challenge, Bradshaw implemented the JDA Warehouse Management System. The company chose JDA because it offered the best out-of-the-box solution and seemed to be a great partner. JDA Implementation Services were used to get the software up and running. The JDA Warehouse Management System provides Bradshaw with complete control and visibility for all its daily activities in the warehouse. The system has enabled Bradshaw to transition from a labor-intensive operation to a 100 percent paperless operation. The system also allows Bradshaw to accommodate not only a general increase in demand but also special customer requests. Following the successful implementation of the JDA Warehouse Management System, Bradshaw is now planning to implement the JDA Workforce Management System to improve labor efficiency and control costs.
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Significantly improved warehouse efficiency during dramatic growth phase
Increased ability to handle special customer requests
Enhanced accuracy, visibility and control for daily warehouse activities
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