Actian Case Studies Real-time Analytics for Targeted Social Video Campaigns: A Case Study on Unruly Media

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	Real-time Analytics for Targeted Social Video Campaigns: A Case Study on Unruly Media Actian

Real-time Analytics for Targeted Social Video Campaigns: A Case Study on Unruly Media

Actian

Technology Category	Analytics & Modeling - Real Time Analytics Sensors - Camera / Video Systems
Use Cases	Real-Time Location System (RTLS) Track & Trace of Assets
Challenge	Unruly Media, a London-based advertising technology firm, was faced with the challenge of delivering actionable, real-time insights to its clients to help them make decisions about expanding the social footprint of their critical video campaigns. The company needed to provide insights on where the video is running, who is viewing it, who has tagged it, and who is sharing it. The challenge was to provide these insights in real time, not days or weeks later. Unruly Media needed to tame the unruly stream of real-time data and enable clients to make use of it. Read More
About Customer	Unruly Media is a London-based advertising technology firm that helps the world’s biggest advertisers engage global audiences by harnessing the power of its data-powered video marketplace, UnrulyX, on brand-safe, premium sites. Acquired by News Corp in 2015, Unruly has delivered, tracked and audited more than 3.5 billion video views across more than 3,000 social video campaigns for more than 400 agencies and brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and Adidas. The company works with major brands to predict the emotional impact of videos and promote viewership and sharing across paid, owned, and earned media. Read More
Solution	Unruly Media found its solution in the Actian Data Platform™ and the Actian Vector Analytics Database. These tools drive Unruly Media’s client-facing big data and interactive reporting services, empowering brand and campaign managers to take fast and decisive action in the service of their video campaigns. The Actian Vector database, launched as part of the Social Video+ program at Unruly Media, extends the company’s proprietary platform and enables support for real-time queries and analytics without demanding costly hardware upgrades. It accelerates data collection and trend analysis into consumer behaviors such as the number of video views, comments, and shares, helping Unruly Media optimize client campaigns against key performance indicators in real time. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Sensors - Camera / Video Systems

Use Cases

Real-Time Location System (RTLS)

Track & Trace of Assets

Challenge

Unruly Media, a London-based advertising technology firm, was faced with the challenge of delivering actionable, real-time insights to its clients to help them make decisions about expanding the social footprint of their critical video campaigns. The company needed to provide insights on where the video is running, who is viewing it, who has tagged it, and who is sharing it. The challenge was to provide these insights in real time, not days or weeks later. Unruly Media needed to tame the unruly stream of real-time data and enable clients to make use of it.

About Customer

Unruly Media is a London-based advertising technology firm that helps the world’s biggest advertisers engage global audiences by harnessing the power of its data-powered video marketplace, UnrulyX, on brand-safe, premium sites. Acquired by News Corp in 2015, Unruly has delivered, tracked and audited more than 3.5 billion video views across more than 3,000 social video campaigns for more than 400 agencies and brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and Adidas. The company works with major brands to predict the emotional impact of videos and promote viewership and sharing across paid, owned, and earned media.

Solution

Unruly Media found its solution in the Actian Data Platform™ and the Actian Vector Analytics Database. These tools drive Unruly Media’s client-facing big data and interactive reporting services, empowering brand and campaign managers to take fast and decisive action in the service of their video campaigns. The Actian Vector database, launched as part of the Social Video+ program at Unruly Media, extends the company’s proprietary platform and enables support for real-time queries and analytics without demanding costly hardware upgrades. It accelerates data collection and trend analysis into consumer behaviors such as the number of video views, comments, and shares, helping Unruly Media optimize client campaigns against key performance indicators in real time.

Impact #1	The implementation of the Actian Data Platform and the Actian Vector Analytics Database has transformed Unruly Media’s operations. The company can now provide real-time reporting features that are central to its offering and are integrated into a growing number of Unruly Media’s custom apps. Clients relying on these custom apps can gain up-to-the-minute insights into the performance of their video campaigns. This has empowered brand and campaign managers to take fast and decisive action in the service of their video campaigns, ensuring that brands using Unruly’s platform are outperforming competitors in the social video space.

Impact #1

The implementation of the Actian Data Platform and the Actian Vector Analytics Database has transformed Unruly Media’s operations. The company can now provide real-time reporting features that are central to its offering and are integrated into a growing number of Unruly Media’s custom apps. Clients relying on these custom apps can gain up-to-the-minute insights into the performance of their video campaigns. This has empowered brand and campaign managers to take fast and decisive action in the service of their video campaigns, ensuring that brands using Unruly’s platform are outperforming competitors in the social video space.

Benefit #1	Unruly Media now provides clients with a complete cloud-based solution for on-demand competitive benchmarks across 2.7 million customizable data points.
Benefit #2	The Actian Vector database has significantly reduced the time it takes to compile the queries required to pull key benchmark data from over seven minutes to real-time.
Benefit #3	Unruly Media has delivered, tracked, and audited more than 3.5 billion video views.

Benefit #1

Unruly Media now provides clients with a complete cloud-based solution for on-demand competitive benchmarks across 2.7 million customizable data points.

Benefit #2

The Actian Vector database has significantly reduced the time it takes to compile the queries required to pull key benchmark data from over seven minutes to real-time.

Benefit #3

Unruly Media has delivered, tracked, and audited more than 3.5 billion video views.

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Overview

Real-time Analytics for Targeted Social Video Campaigns: A Case Study on Unruly Media

Operational Impact

Quantitative Benefit