Celigo Case Studies Ready Seal Streamlines Salesforce Adoption with Celigo’s Integration Platform

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	Ready Seal Streamlines Salesforce Adoption with Celigo’s Integration Platform Celigo

Ready Seal Streamlines Salesforce Adoption with Celigo’s Integration Platform

Celigo

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Functions	Maintenance Sales & Marketing
Use Cases	Supply Chain Visibility Tamper Detection
Services	System Integration
Challenge	Ready Seal, a company specializing in wood stain and sealer products, was facing a challenge in adopting Salesforce as their CRM service provider. The company used NetSuite to process orders from distributors and wholesalers, but their sales organization needed a better CRM that could be accessed remotely from mobile devices. NetSuite’s native CRM capabilities did not meet their needs. However, using a separate CRM from their ERP systems would create a gap in associating orders to emails and limit data access within the organization. The challenge was to find a way to synchronize Salesforce with NetSuite quickly and easily. Read More
About Customer	Ready Seal is a company based in Lewisville, Texas, specializing in wood stain and sealer products. They sell their products to distributors, wholesalers, and hardware stores nationwide and have recently begun expanding into Canada and the Caribbean. The company uses NetSuite to process orders from its distributors and wholesalers. However, they found that NetSuite’s native CRM capabilities did not meet their needs, leading them to seek a better CRM solution that could be accessed remotely from mobile devices. This led them to consider adopting Salesforce as their CRM service provider. Read More
Solution	To solve this challenge, Ready Seal turned to Celigo, a well-known and trusted service provider recommended by their service providers. Celigo offered a pre-built Salesforce-NetSuite Integration App that perfectly fit Ready Seal's requirements. This app allowed Ready Seal to integrate Salesforce and NetSuite right out of the box without adding any logistical challenges. The integration gave Ready Seal’s sales organization total visibility into their customers’ activity. Once an order was placed into NetSuite, Celigo took over and synchronized it back to Salesforce, providing sales reps with all the invoice information and other details. This automated data exchange greatly improved Ready Seal’s operational efficiency and internal cohesiveness. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Functions

Maintenance

Sales & Marketing

Use Cases

Supply Chain Visibility

Tamper Detection

Services

System Integration

Challenge

Ready Seal, a company specializing in wood stain and sealer products, was facing a challenge in adopting Salesforce as their CRM service provider. The company used NetSuite to process orders from distributors and wholesalers, but their sales organization needed a better CRM that could be accessed remotely from mobile devices. NetSuite’s native CRM capabilities did not meet their needs. However, using a separate CRM from their ERP systems would create a gap in associating orders to emails and limit data access within the organization. The challenge was to find a way to synchronize Salesforce with NetSuite quickly and easily.

About Customer

Ready Seal is a company based in Lewisville, Texas, specializing in wood stain and sealer products. They sell their products to distributors, wholesalers, and hardware stores nationwide and have recently begun expanding into Canada and the Caribbean. The company uses NetSuite to process orders from its distributors and wholesalers. However, they found that NetSuite’s native CRM capabilities did not meet their needs, leading them to seek a better CRM solution that could be accessed remotely from mobile devices. This led them to consider adopting Salesforce as their CRM service provider.

Solution

To solve this challenge, Ready Seal turned to Celigo, a well-known and trusted service provider recommended by their service providers. Celigo offered a pre-built Salesforce-NetSuite Integration App that perfectly fit Ready Seal's requirements. This app allowed Ready Seal to integrate Salesforce and NetSuite right out of the box without adding any logistical challenges. The integration gave Ready Seal’s sales organization total visibility into their customers’ activity. Once an order was placed into NetSuite, Celigo took over and synchronized it back to Salesforce, providing sales reps with all the invoice information and other details. This automated data exchange greatly improved Ready Seal’s operational efficiency and internal cohesiveness.

Impact #1	The implementation of Celigo’s Salesforce-NetSuite Integration App resulted in a seamless and hassle-free integration for Ready Seal. The app not only allowed for the synchronization of data between the new CRM and the existing ERP system but also provided the sales organization with total visibility into their customers’ activity. This improved the company's operational efficiency and internal cohesiveness. The app was straightforward to use, even for those who had never worked directly with integrations before, and required minimal maintenance. This solution enhanced communication and visibility and worked as intended without any issues, making the adoption of Salesforce a smooth process for Ready Seal.

Impact #1

The implementation of Celigo’s Salesforce-NetSuite Integration App resulted in a seamless and hassle-free integration for Ready Seal. The app not only allowed for the synchronization of data between the new CRM and the existing ERP system but also provided the sales organization with total visibility into their customers’ activity. This improved the company's operational efficiency and internal cohesiveness. The app was straightforward to use, even for those who had never worked directly with integrations before, and required minimal maintenance. This solution enhanced communication and visibility and worked as intended without any issues, making the adoption of Salesforce a smooth process for Ready Seal.

Benefit #1	The integration app allowed for seamless synchronization of data between Salesforce and NetSuite.
Benefit #2	The automated data exchange improved operational efficiency.
Benefit #3	Maintenance required only an hour a week, mostly for checking for issues.

Benefit #1

The integration app allowed for seamless synchronization of data between Salesforce and NetSuite.

Benefit #2

The automated data exchange improved operational efficiency.

Benefit #3

Maintenance required only an hour a week, mostly for checking for issues.

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Overview

Ready Seal Streamlines Salesforce Adoption with Celigo’s Integration Platform

Operational Impact

Quantitative Benefit