Branch
Case Studies
Re-Engaging Mobile App Users Through Referral Programs: A Case Study of EazyDiner
Overview
Re-Engaging Mobile App Users Through Referral Programs: A Case Study of EazyDinerBranch |
Platform as a Service (PaaS) - Application Development Platforms Robots - Wheeled Robots | |
Cement Telecommunications | |
Retail Store Automation Track & Trace of Assets | |
Operational Impact
The implementation of the Branch-powered referral program not only made it easy for users to navigate through the referral program and enjoy their incentives, but also ensured marketers could accurately measure the performance of their referral programs. This helped EazyDiner deliver a delightful user experience and accurately track each click, install, and conversion. The referral program had a domino effect on the company's customer retention and acquisition strategy, re-engaging existing customers and accelerating app adoption and usage. | |