Brightpearl Case Studies Rapid Growth of CBD Health Business Naturecan through IoT

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	Rapid Growth of CBD Health Business Naturecan through IoT Brightpearl

Rapid Growth of CBD Health Business Naturecan through IoT

Brightpearl

Applicable Industries	E-Commerce Retail
Applicable Functions	Sales & Marketing
Use Cases	Inventory Management
Challenge	Naturecan, a CBD health business based in Stockport, was founded by former Myprotein CEO, Andy Duckworth, and entrepreneur Paul Finnegan. The company, which started in 2019, has seen rapid growth, with sales expected to exceed £11 million in 2022 and projected revenue for 2023 to be over £18 million. Despite its success, Naturecan faced a significant challenge. With a large percentage of its sales in Asia, Europe, and the United States, the company was dealing with orders coming from multiple platforms globally. This situation necessitated a robust back office software system to improve efficiency and closely monitor stock levels. Read More
About Customer	Naturecan is a CBD health business founded by Andy Duckworth, the former CEO of supplements brand Myprotein, and entrepreneur Paul Finnegan. The company, which started in 2019, offers a range of products including oils, snacks, protein supplements, and balms, all created using natural hemp plant sourced from Oregon, USA. Naturecan has quickly become one of the fastest-growing health and beauty ecommerce brands in the UK, with a large percentage of its sales in Asia, Europe, and the United States. The company prides itself on selling quality CBD products globally and offering transparency of the CBD supply chain to its customers. Read More
Solution	To address the challenge, Naturecan introduced Brightpearl, a back office software specialist, to run its multi-channel retail operation in warehouses all over the world. Brightpearl was brought in earlier this year to enhance efficiency and assist with stock monitoring. The software has been a key element behind Naturecan's success, helping the company manage its rapid growth and maintain its position as one of the fastest-growing health and beauty ecommerce brands in the UK. The introduction of Brightpearl has not only improved operational efficiency but also enabled Naturecan to offer transparency of the CBD supply chain to its customers. Read More Log in to view content
Contents

Applicable Industries

E-Commerce

Retail

Applicable Functions

Sales & Marketing

Use Cases

Inventory Management

Challenge

Naturecan, a CBD health business based in Stockport, was founded by former Myprotein CEO, Andy Duckworth, and entrepreneur Paul Finnegan. The company, which started in 2019, has seen rapid growth, with sales expected to exceed £11 million in 2022 and projected revenue for 2023 to be over £18 million. Despite its success, Naturecan faced a significant challenge. With a large percentage of its sales in Asia, Europe, and the United States, the company was dealing with orders coming from multiple platforms globally. This situation necessitated a robust back office software system to improve efficiency and closely monitor stock levels.

About Customer

Naturecan is a CBD health business founded by Andy Duckworth, the former CEO of supplements brand Myprotein, and entrepreneur Paul Finnegan. The company, which started in 2019, offers a range of products including oils, snacks, protein supplements, and balms, all created using natural hemp plant sourced from Oregon, USA. Naturecan has quickly become one of the fastest-growing health and beauty ecommerce brands in the UK, with a large percentage of its sales in Asia, Europe, and the United States. The company prides itself on selling quality CBD products globally and offering transparency of the CBD supply chain to its customers.

Solution

To address the challenge, Naturecan introduced Brightpearl, a back office software specialist, to run its multi-channel retail operation in warehouses all over the world. Brightpearl was brought in earlier this year to enhance efficiency and assist with stock monitoring. The software has been a key element behind Naturecan's success, helping the company manage its rapid growth and maintain its position as one of the fastest-growing health and beauty ecommerce brands in the UK. The introduction of Brightpearl has not only improved operational efficiency but also enabled Naturecan to offer transparency of the CBD supply chain to its customers.

Impact #1	The introduction of Brightpearl has significantly improved Naturecan's operational efficiency. The back office software system has enabled the company to manage orders from multiple platforms globally, closely monitor stock, and maintain a smooth multi-channel retail operation in warehouses all over the world. Furthermore, the system has allowed Naturecan to offer transparency of the CBD supply chain to its customers, enhancing customer trust and satisfaction. The company's inclusion in Brightpearl’s Lightning 50 list of the UK’s most successful online brands is a testament to its operational success.

Impact #1

The introduction of Brightpearl has significantly improved Naturecan's operational efficiency. The back office software system has enabled the company to manage orders from multiple platforms globally, closely monitor stock, and maintain a smooth multi-channel retail operation in warehouses all over the world. Furthermore, the system has allowed Naturecan to offer transparency of the CBD supply chain to its customers, enhancing customer trust and satisfaction. The company's inclusion in Brightpearl’s Lightning 50 list of the UK’s most successful online brands is a testament to its operational success.

Benefit #1	Sales expected to hit more than £11 million in 2022
Benefit #2	Projected revenue for 2023 to be over £18 million
Benefit #3	Sales rose by 220% in 2021

Benefit #1

Sales expected to hit more than £11 million in 2022

Benefit #2

Projected revenue for 2023 to be over £18 million

Benefit #3

Sales rose by 220% in 2021

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Overview

Rapid Growth of CBD Health Business Naturecan through IoT

Operational Impact

Quantitative Benefit