MoEngage Case Studies Ralali's Intelligent Customer Engagement Reduces Cart Abandonment by 27%

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	Ralali's Intelligent Customer Engagement Reduces Cart Abandonment by 27% MoEngage

Ralali's Intelligent Customer Engagement Reduces Cart Abandonment by 27%

MoEngage

Applicable Industries	E-Commerce
Applicable Functions	Procurement
Use Cases	Leakage & Flood Monitoring
Challenge	Ralali, a B2B marketplace in Indonesia, was facing a significant challenge with cart abandonment on their e-commerce website. Despite having over 1 million active users, they noticed that many users were landing on their product and category pages but not completing their purchases. The challenge was to understand the reasons behind this high abandonment rate and to find effective ways to improve conversions on their website. Their goal was to increase revenue by reducing cart abandonment and to enhance customer engagement by gathering user feedback. Read More
About Customer	Ralali is Indonesia’s leading B2B marketplace, offering an easy reselling solution to many wholesale businesses. With over 1 million active users using its platform monthly, Ralali acts as a bridge between suppliers and businesses, offering their products on its website while providing valuable wholesale products to customers at the best price possible. Ralali aims to be the one-stop marketplace and solution provider for anyone wanting to start and own a business. Read More
Solution	Ralali turned to MoEngage Onsite Messaging to tackle their cart abandonment issue. They triggered feedback requests at the exact moment a customer abandoned their cart, using this feedback to understand consumer behavior and the reasons behind cart abandonment. They then used Smart-Triggered Emails and Web Push to design and manage multiple-touch campaigns aimed at bringing customers back and encouraging them to complete their purchases. Ralali also implemented a multi-channel campaign to reduce cart abandonment and improve conversion. They segmented users based on the dropoff page and used MoEngage to create multi-touch campaigns. They configured a push notification to fire automatically after 24 hours of cart abandonment and scheduled email reminders for customers who did not act on the push notification. Finally, they sent another push notification configured to trigger after three days of cart abandonment. Read More Log in to view content
Contents

Applicable Industries

E-Commerce

Applicable Functions

Procurement

Use Cases

Leakage & Flood Monitoring

Challenge

Ralali, a B2B marketplace in Indonesia, was facing a significant challenge with cart abandonment on their e-commerce website. Despite having over 1 million active users, they noticed that many users were landing on their product and category pages but not completing their purchases. The challenge was to understand the reasons behind this high abandonment rate and to find effective ways to improve conversions on their website. Their goal was to increase revenue by reducing cart abandonment and to enhance customer engagement by gathering user feedback.

About Customer

Ralali is Indonesia’s leading B2B marketplace, offering an easy reselling solution to many wholesale businesses. With over 1 million active users using its platform monthly, Ralali acts as a bridge between suppliers and businesses, offering their products on its website while providing valuable wholesale products to customers at the best price possible. Ralali aims to be the one-stop marketplace and solution provider for anyone wanting to start and own a business.

Solution

Ralali turned to MoEngage Onsite Messaging to tackle their cart abandonment issue. They triggered feedback requests at the exact moment a customer abandoned their cart, using this feedback to understand consumer behavior and the reasons behind cart abandonment. They then used Smart-Triggered Emails and Web Push to design and manage multiple-touch campaigns aimed at bringing customers back and encouraging them to complete their purchases. Ralali also implemented a multi-channel campaign to reduce cart abandonment and improve conversion. They segmented users based on the dropoff page and used MoEngage to create multi-touch campaigns. They configured a push notification to fire automatically after 24 hours of cart abandonment and scheduled email reminders for customers who did not act on the push notification. Finally, they sent another push notification configured to trigger after three days of cart abandonment.

Impact #1	Ralali's use of MoEngage Onsite Messaging and Smart Triggers significantly improved their conversion rates and customer engagement. By gathering feedback from users at the point of cart abandonment, they were able to gain valuable insights into consumer behavior and the reasons behind cart abandonment. This allowed them to design more effective multi-touch campaigns to bring customers back and encourage them to complete their purchases. Their use of smart triggers and AI-powered multi-touch campaigns resulted in a 3X increase in their purchase cycle. Additionally, their referral campaigns helped them reach more users and encourage referrals, further expanding their customer base.

Impact #1

Ralali's use of MoEngage Onsite Messaging and Smart Triggers significantly improved their conversion rates and customer engagement. By gathering feedback from users at the point of cart abandonment, they were able to gain valuable insights into consumer behavior and the reasons behind cart abandonment. This allowed them to design more effective multi-touch campaigns to bring customers back and encourage them to complete their purchases. Their use of smart triggers and AI-powered multi-touch campaigns resulted in a 3X increase in their purchase cycle. Additionally, their referral campaigns helped them reach more users and encourage referrals, further expanding their customer base.

Benefit #1	27% decrease in cart abandonment
Benefit #2	3X increase in purchases
Benefit #3	5.35% increase in campaign click-through rate (CTR)

Benefit #1

27% decrease in cart abandonment

Benefit #2

3X increase in purchases

Benefit #3

5.35% increase in campaign click-through rate (CTR)

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Overview

Ralali's Intelligent Customer Engagement Reduces Cart Abandonment by 27%

Operational Impact

Quantitative Benefit