Foursquare Case Studies Raging Burrito & Taco's Success with Foursquare Ads

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	Raging Burrito & Taco's Success with Foursquare Ads Foursquare

Raging Burrito & Taco's Success with Foursquare Ads

Foursquare

Technology Category	Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Challenge	Raging Burrito & Taco, a Mexican restaurant in Atlanta, was struggling to attract the attention of young adults in the area. This demographic was described as transient and difficult to pin down. The restaurant was facing increasing competition and harsh weather conditions that kept potential customers at home. Despite these challenges, the restaurant managed to increase its sales by 10 percent in a year when many nearby businesses were struggling. Read More
About Customer	Raging Burrito & Taco is a Mexican restaurant located in Decatur, Georgia. The restaurant was founded by Scott Herman, who was inspired by his global travels to create a diverse and comfortable place for people to enjoy. The restaurant offers an eclectic menu that caters to a wide range of tastes. It also features a relaxing and spacious atmosphere with both indoor and outdoor seating. Despite its unique offerings and comfortable setting, the restaurant was struggling to attract the attention of young adults in the Atlanta area. Read More
Solution	To overcome the challenges of attracting young adults and dealing with increasing competition, Raging Burrito & Taco started running ads on Foursquare. This decision was made a month after Foursquare became available to all local businesses. The use of Foursquare ads helped to spark a lot of customer activity for the restaurant, contributing to its growth and success. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Challenge

Raging Burrito & Taco, a Mexican restaurant in Atlanta, was struggling to attract the attention of young adults in the area. This demographic was described as transient and difficult to pin down. The restaurant was facing increasing competition and harsh weather conditions that kept potential customers at home. Despite these challenges, the restaurant managed to increase its sales by 10 percent in a year when many nearby businesses were struggling.

About Customer

Raging Burrito & Taco is a Mexican restaurant located in Decatur, Georgia. The restaurant was founded by Scott Herman, who was inspired by his global travels to create a diverse and comfortable place for people to enjoy. The restaurant offers an eclectic menu that caters to a wide range of tastes. It also features a relaxing and spacious atmosphere with both indoor and outdoor seating. Despite its unique offerings and comfortable setting, the restaurant was struggling to attract the attention of young adults in the Atlanta area.

Solution

To overcome the challenges of attracting young adults and dealing with increasing competition, Raging Burrito & Taco started running ads on Foursquare. This decision was made a month after Foursquare became available to all local businesses. The use of Foursquare ads helped to spark a lot of customer activity for the restaurant, contributing to its growth and success.

Impact #1	The restaurant saw a significant increase in customer activity after implementing Foursquare ads.
Impact #2	Despite the increasing competition and harsh weather conditions, the restaurant managed to increase its sales by 10 percent in a year.
Impact #3	The use of Foursquare ads helped the restaurant to become top-of-mind in the Atlanta restaurant scene.

Impact #1

The restaurant saw a significant increase in customer activity after implementing Foursquare ads.

Impact #2

Despite the increasing competition and harsh weather conditions, the restaurant managed to increase its sales by 10 percent in a year.

Impact #3

The use of Foursquare ads helped the restaurant to become top-of-mind in the Atlanta restaurant scene.

Benefit #1	The restaurant paid $3.53 per customer visit.
Benefit #2	The average customer spend per visit was $25.00.
Benefit #3	The return on investment was 608%.

Benefit #1

The restaurant paid $3.53 per customer visit.

Benefit #2

The average customer spend per visit was $25.00.

Benefit #3

The return on investment was 608%.

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Overview

Raging Burrito & Taco's Success with Foursquare Ads

Operational Impact

Quantitative Benefit