Qlik Case Studies QlikView® helps California Casualty improve sales conversion rates by 25%

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	QlikView® helps California Casualty improve sales conversion rates by 25% Qlik

QlikView® helps California Casualty improve sales conversion rates by 25%

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	California Casualty, a leading provider of auto and home insurance programs, was struggling with disparate business system processes. The company was operating with a variety of systems for leads management, policy management, call center management, claims management, code debugging, and IT project management. The company was stuck in an environment of mainframe static reporting, information silos, multiple reporting tools, and constantly reconciling data because of all the different algorithms used in the various downstream systems. Their goal was to reorganize and streamline reporting with a 'one version of the truth' philosophy. Read More
About Customer	California Casualty Management Company manages the operations of the California Casualty Group of insurers. The Group was founded in 1914 as the California Casualty Indemnity Exchange and today is a leading provider of auto and home insurance programs to educators, peace officers, firefighters, and nurses in 43 states and the District of Columbia. The company operates with a variety of systems for leads management, policy management, call center management, claims management, code debugging, and IT project management. Read More
Solution	California Casualty introduced QlikView to integrate and analyze more than 400 million rows—up to 1 terabyte—of data. The company developed a Unified Data Model to help reduce response times and resource requirements for compliance reporting to industry and state regulatory agencies across the country by 60%. Also using QlikView, the sales & marketing department of California Casualty improved year-over-year lead conversion rates by 25% for the first quarter of 2010. QlikView enables the company’s business decision makers to directly access and analyze a central set of data in a simple manner. It makes information more readily available to users than with reporting and analysis tools based on traditional data warehouses, and without substantial time and expense to implement and maintain. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

California Casualty, a leading provider of auto and home insurance programs, was struggling with disparate business system processes. The company was operating with a variety of systems for leads management, policy management, call center management, claims management, code debugging, and IT project management. The company was stuck in an environment of mainframe static reporting, information silos, multiple reporting tools, and constantly reconciling data because of all the different algorithms used in the various downstream systems. Their goal was to reorganize and streamline reporting with a 'one version of the truth' philosophy.

About Customer

California Casualty Management Company manages the operations of the California Casualty Group of insurers. The Group was founded in 1914 as the California Casualty Indemnity Exchange and today is a leading provider of auto and home insurance programs to educators, peace officers, firefighters, and nurses in 43 states and the District of Columbia. The company operates with a variety of systems for leads management, policy management, call center management, claims management, code debugging, and IT project management.

Solution

California Casualty introduced QlikView to integrate and analyze more than 400 million rows—up to 1 terabyte—of data. The company developed a Unified Data Model to help reduce response times and resource requirements for compliance reporting to industry and state regulatory agencies across the country by 60%. Also using QlikView, the sales & marketing department of California Casualty improved year-over-year lead conversion rates by 25% for the first quarter of 2010. QlikView enables the company’s business decision makers to directly access and analyze a central set of data in a simple manner. It makes information more readily available to users than with reporting and analysis tools based on traditional data warehouses, and without substantial time and expense to implement and maintain.

Impact #1	Improved lead conversion rates
Impact #2	Increased average telesales by agent
Impact #3	Reduced time and IT resource requirements for regulatory reporting

Impact #1

Improved lead conversion rates

Impact #2

Increased average telesales by agent

Impact #3

Reduced time and IT resource requirements for regulatory reporting

Benefit #1	Improved lead conversion rates by 25% leading to an additional 200 sales per month
Benefit #2	Increased average telesales by agent from 1.6 to 2.0 per day
Benefit #3	Reduced time and IT resource requirements for regulatory reporting by 60%

Benefit #1

Improved lead conversion rates by 25% leading to an additional 200 sales per month

Benefit #2

Increased average telesales by agent from 1.6 to 2.0 per day

Benefit #3

Reduced time and IT resource requirements for regulatory reporting by 60%

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Overview

QlikView® helps California Casualty improve sales conversion rates by 25%

Operational Impact

Quantitative Benefit