Qlik Case Studies QlikView Provides Business Discovery for PT. Kapal Api Global’s Big Data
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QlikView Provides Business Discovery for PT. Kapal Api Global’s Big Data

Qlik
Analytics & Modeling - Real Time Analytics
Consumer Goods
Business Operation
Sales & Marketing
Predictive Quality Analytics
Real-Time Location System (RTLS)
Software Design & Engineering Services
PT. Kapal Api Global, a manufacturer and distributor of Fast Moving Consumer Goods (FMCG), was facing performance issues when analyzing huge amounts of data (1.5 billion records, 200 million rows). There was a 2-3 week gap needed to prepare analysis, which was affecting decision making. The conventional reporting tools they were using were unable to cope with the huge data sets and frequent user changes to analytical requirements. The company has a distribution footprint that includes more than 500,000 stores nationwide, mostly consisting of small family-owned shops.
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PT. Kapal Api Global is a manufacturer and distributor of Fast Moving Consumer Goods (FMCG). Its flagship coffee brand, Kapal Api (“Steam Ship” in Bahasa Indonesia) represents the central pillar of its business and has nationwide distribution. The company has seven business subsidiaries and engages in the manufacture, distribution and retail of coffee products. To support its next phase of growth, the company required a better understanding of its current distribution operations with plans to increase the efficiency of its manufacturing operations.
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PT. Kapal Api Global deployed QlikView to 65 employees in less than 7 weeks. QlikView provided PT. Kapal Api Global with a straightforward way to translate their reservoir of data into actionable findings. With QlikView, the company can build various apps for sales and distribution analysis, from nationwide, down to the branch level. Users can immediately assess KPIs such as the company’s sales conversion efficiency by cross-referencing costs of acquisitions to distribution volumes, something that took 2-3 weeks previously. QlikView now delivers BI reporting on over 1.5 billion records, and is centrally accessed online by over 150 users from different sites across the country.
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A user-friendly dashboard to visualize business intelligence
Reduced lead time to business intelligence reporting facilitated actionable insights and decision-making
A 2013 roadmap for operational efficiency and business expansion supported by QlikView
QlikView generated reports in less than 20 seconds for nationwide analysis, and just 2 seconds for regional or branch-level analysis
QlikView was able to go live within 7 weeks instead of 5-6 months with competing vendors
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