Qlik Case Studies QlikView Customer Snapshot – SinnerSchrader

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	QlikView Customer Snapshot – SinnerSchrader Qlik

QlikView Customer Snapshot – SinnerSchrader

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting
Services	Data Science Services
Challenge	SinnerSchrader, one of the leading interactive agencies in Germany, was facing a challenge in controlling advertising across various communication channels due to its increasing complexity. The calculation of advertisement success indicators for extensive advertising campaigns was becoming more difficult in times of hybrid purchasing models and primary data sources. Furthermore, client-specific overviews needed to be quickly available for analysis and media consultancy. Read More
About Customer	SinnerSchrader is one of the leading interactive agencies in Germany. The company was established in 1996 and listed on the stock exchange in 1999. It operates in the Infrastructure Services sector and the Media industry, specifically in Advertising. The company reported a turnover of €18.6 million in the 2006/2007 financial year. SinnerSchrader has more than 150 employees across its offices in Hamburg and Frankfurt. Its reference clients include comdirect, Deutsche Bank, ECCO, OTTO, simyo, Swarovski, Tchibo, TUI, and Yello Strom. Read More
Solution	SinnerSchrader implemented QlikView for the evaluation of online marketing data. QlikView was used to present and standardize hybrid business models, conduct special evaluations in a historical context, and put together ROI indicators by individual client requirements and making them externally accessible. QlikView took into account all available data sources – internal and external – in the presentation of information. This solution also allowed for the separation of IT processes from media requirements. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Services

Data Science Services

Challenge

SinnerSchrader, one of the leading interactive agencies in Germany, was facing a challenge in controlling advertising across various communication channels due to its increasing complexity. The calculation of advertisement success indicators for extensive advertising campaigns was becoming more difficult in times of hybrid purchasing models and primary data sources. Furthermore, client-specific overviews needed to be quickly available for analysis and media consultancy.

About Customer

SinnerSchrader is one of the leading interactive agencies in Germany. The company was established in 1996 and listed on the stock exchange in 1999. It operates in the Infrastructure Services sector and the Media industry, specifically in Advertising. The company reported a turnover of €18.6 million in the 2006/2007 financial year. SinnerSchrader has more than 150 employees across its offices in Hamburg and Frankfurt. Its reference clients include comdirect, Deutsche Bank, ECCO, OTTO, simyo, Swarovski, Tchibo, TUI, and Yello Strom.

Solution

SinnerSchrader implemented QlikView for the evaluation of online marketing data. QlikView was used to present and standardize hybrid business models, conduct special evaluations in a historical context, and put together ROI indicators by individual client requirements and making them externally accessible. QlikView took into account all available data sources – internal and external – in the presentation of information. This solution also allowed for the separation of IT processes from media requirements.

Impact #1	Increase of consultancy quality and client loyalty by a combination of client, marketer, and agency data
Impact #2	SinnerSchrader is able to present planning relevant client-specific information on advertisement campaigns using QlikView

Impact #1

Increase of consultancy quality and client loyalty by a combination of client, marketer, and agency data

Impact #2

SinnerSchrader is able to present planning relevant client-specific information on advertisement campaigns using QlikView

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Overview

QlikView Customer Snapshot – SinnerSchrader

Operational Impact