Qlik Case Studies QlikView Customer Snapshot – SEB

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	QlikView Customer Snapshot – SEB Qlik

QlikView Customer Snapshot – SEB

Qlik

Technology Category	Analytics & Modeling - Big Data Analytics
Applicable Industries	Finance & Insurance
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Replenishment
Services	Data Science Services
Challenge	SEB Group, a North European financial group, was facing challenges in gaining a better understanding of its insurance customers and portfolio. The company wanted to improve cross-selling of products and increase customer share of wallet. Additionally, SEB was looking to improve IT project management within its merchant banking division. The company spans four divisions of merchant banking, retail banking, wealth management, and life insurance for 400,000 corporate customers and institutions, and 5 million private customers. With ~300 billion in assets, SEB achieved ~$6 billion in revenue with 20,000 employees. Read More
About Customer	SEB Group is a North European financial group that spans four divisions of merchant banking, retail banking, wealth management, and life insurance. The company serves 400,000 corporate customers and institutions, and 5 million private customers. SEB Group is headquartered in Stockholm, Sweden. With approximately 300 billion in assets, SEB achieved around $6 billion in revenue with 20,000 employees. The company operates in the Securities & Investments and Insurance industry. Read More
Solution	SEB Group deployed QlikView to approximately 150 users within the Life and Merchant Banking Divisions across 2 functions in Sweden, Germany, and Baltic countries. In the Life Insurance and Pension Funds Division, QlikView was used for Sales Analysis and Marketing Analysis. The Sales Analysis involved analyzing sales activity by salesperson, sales team, and region across customers, products, and profitability over time. The Marketing Analysis involved assessing customer data to analyze customer portfolio across lines of business to identify cross-selling opportunities and create target lists for cross-selling campaigns. In Merchant Banking, QlikView was used for IT Analysis to monitor IT project status by department from Module 1 data. The implementation was rapid, taking less than 3 weeks for sales and marketing applications within the Life Insurance division. QlikView Server was leveraged to aggregate large data volumes from its IBM DB2 data warehouse for the pension funds and insurance group. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Big Data Analytics

Applicable Industries

Finance & Insurance

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Replenishment

Services

Data Science Services

Challenge

SEB Group, a North European financial group, was facing challenges in gaining a better understanding of its insurance customers and portfolio. The company wanted to improve cross-selling of products and increase customer share of wallet. Additionally, SEB was looking to improve IT project management within its merchant banking division. The company spans four divisions of merchant banking, retail banking, wealth management, and life insurance for 400,000 corporate customers and institutions, and 5 million private customers. With ~300 billion in assets, SEB achieved ~$6 billion in revenue with 20,000 employees.

About Customer

SEB Group is a North European financial group that spans four divisions of merchant banking, retail banking, wealth management, and life insurance. The company serves 400,000 corporate customers and institutions, and 5 million private customers. SEB Group is headquartered in Stockholm, Sweden. With approximately 300 billion in assets, SEB achieved around $6 billion in revenue with 20,000 employees. The company operates in the Securities & Investments and Insurance industry.

Solution

SEB Group deployed QlikView to approximately 150 users within the Life and Merchant Banking Divisions across 2 functions in Sweden, Germany, and Baltic countries. In the Life Insurance and Pension Funds Division, QlikView was used for Sales Analysis and Marketing Analysis. The Sales Analysis involved analyzing sales activity by salesperson, sales team, and region across customers, products, and profitability over time. The Marketing Analysis involved assessing customer data to analyze customer portfolio across lines of business to identify cross-selling opportunities and create target lists for cross-selling campaigns. In Merchant Banking, QlikView was used for IT Analysis to monitor IT project status by department from Module 1 data. The implementation was rapid, taking less than 3 weeks for sales and marketing applications within the Life Insurance division. QlikView Server was leveraged to aggregate large data volumes from its IBM DB2 data warehouse for the pension funds and insurance group.

Impact #1	Increased revenue from expansion of customer portfolios
Impact #2	Improved insight from customer sales data allowing for the identification of cross-selling opportunities
Impact #3	Improved IT project management

Impact #1

Increased revenue from expansion of customer portfolios

Impact #2

Improved insight from customer sales data allowing for the identification of cross-selling opportunities

Impact #3

Improved IT project management

Benefit #1	Rapid implementation in less than 3 weeks for sales and marketing applications within Life Insurance division

Benefit #1

Rapid implementation in less than 3 weeks for sales and marketing applications within Life Insurance division

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Overview

QlikView Customer Snapshot – SEB

Operational Impact

Quantitative Benefit