Qlik Case Studies QlikView Customer Snapshot – Karl’s Mega Sports
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QlikView Customer Snapshot – Karl’s Mega Sports

Qlik
Analytics & Modeling - Real Time Analytics
Retail
Sales & Marketing
Inventory Management
Supply Chain Visibility
Software Design & Engineering Services
Karl’s Mega Sports, a leading sports and surf retailer in Victoria, Australia, recognized the need for increased efficiency, accountability, and control across the organization. This need extended from Point of Sale through to financials, sales, customer loyalty, inventory, and reporting. The company was seeking a solution that could provide comprehensive insights into these areas to drive performance and improve decision-making processes.
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Karl’s Mega Sports is a leading sports and surf retailer based in Victoria, Australia. The company operates three mega stores that stock a wide range of products for men, women, and children. As a major player in the retail industry, Karl’s Mega Sports is committed to providing high-quality products and services to its customers. The company prides itself on its extensive product range and exceptional customer service. However, the company recognized the need for increased efficiency, accountability, and control across its operations, from Point of Sale through to financials, sales, customer loyalty, inventory, and reporting.
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To address these challenges, Karl’s Mega Sports deployed Shopkeeper for retail management from Markinson with QlikView as the analytics and reporting interface. All GL, Sales, and Inventory data were uploaded into QlikView, with sales structured by department and then product group. Business performance analysis was undertaken by the CFO and GM, while stock level analysis was undertaken by individual buyers. A QlikView application was built to analyze KPI’s that drive performance, including % Gross Profit, location variance analysis and budget, and effective sell-through.
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Insights were accessible straight away, enabling the team to make informed decisions quickly.
The solution increased transparency across business units, providing the platform for small businesses to operate in the same league as major corporates.
The buying team saved time as they had full visibility of stock, eliminating guesswork.
Cash flow savings through accuracy of buying decisions.
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