Qlik Case Studies QlikView Customer Snapshot – HSE

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	QlikView Customer Snapshot – HSE Qlik

QlikView Customer Snapshot – HSE

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Industries	Utilities
Applicable Functions	Sales & Marketing
Challenge	HEAG Südhessische Energie (HSE), a major power sector enterprise, faced the challenge of analyzing sophisticated data structures in response to new, dynamic market requirements. The company needed an analytical solution that could evaluate all market and client data flexibly and quickly develop knowledge from the data. The company also had to deal with large volumes of data. Read More
About Customer	HEAG Südhessische Energie (HSE) is a company in the Infrastructure Services sector, specifically in the Utilities industry. The company's main business includes power generation, power and drinking water supply, trading in and selling energy, energy data management, technical services, infrastructure solutions, network development, operation of large-scale installations, and disposal. HSE supplies power to around 1 million people in the Rhine-Main Neckar area. Read More
Solution	HSE implemented QlikView for the evaluation of sales data. The solution allowed for client value analyses, which involved the evaluation of client data for the assessment of client potential and objective-oriented customer loyalty measures. QlikView also enabled benchmarking with respect to the competition, which was used for the derivation of new tariff models or suitable client programmes. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Utilities

Applicable Functions

Sales & Marketing

Challenge

HEAG Südhessische Energie (HSE), a major power sector enterprise, faced the challenge of analyzing sophisticated data structures in response to new, dynamic market requirements. The company needed an analytical solution that could evaluate all market and client data flexibly and quickly develop knowledge from the data. The company also had to deal with large volumes of data.

About Customer

HEAG Südhessische Energie (HSE) is a company in the Infrastructure Services sector, specifically in the Utilities industry. The company's main business includes power generation, power and drinking water supply, trading in and selling energy, energy data management, technical services, infrastructure solutions, network development, operation of large-scale installations, and disposal. HSE supplies power to around 1 million people in the Rhine-Main Neckar area.

Solution

HSE implemented QlikView for the evaluation of sales data. The solution allowed for client value analyses, which involved the evaluation of client data for the assessment of client potential and objective-oriented customer loyalty measures. QlikView also enabled benchmarking with respect to the competition, which was used for the derivation of new tariff models or suitable client programmes.

Impact #1	Permanent availability of all data in the working memory ensured a high level of analytical flexibility.
Impact #2	Comprehensive user training was not required.
Impact #3	Expenditure of IT was limited to the central preparation of the applications.

Impact #1

Permanent availability of all data in the working memory ensured a high level of analytical flexibility.

Impact #2

Comprehensive user training was not required.

Impact #3

Expenditure of IT was limited to the central preparation of the applications.

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Overview

QlikView Customer Snapshot – HSE

Operational Impact