Qlik Case Studies QlikView Customer Snapshot – Albany Times Union

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	QlikView Customer Snapshot – Albany Times Union Qlik

QlikView Customer Snapshot – Albany Times Union

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Use Cases	Predictive Replenishment
Services	Data Science Services
Challenge	Albany Times Union, a leading daily newspaper in New York's Capital Region, was facing challenges in gaining visibility into the performance of its advertising sales teams. The company was struggling to identify opportunities for revenue growth in advertising among a mix of customers, ad types, products, placements, etc. The lack of detailed insights into these areas was hindering the company's ability to effectively manage its business and make informed and timely decisions. Read More
About Customer	Albany Times Union is a leading daily newspaper that covers New York's Capital Region. The company offers a range of products and services, including Capital Region TU, SourceLine (a telephone information service), timesunion.com and knick.net Internet services, DirectTU direct marketing services, and hosts several major trade shows and events. Albany Times Union is a subsidiary of the Hearst Corporation and has a daily circulation of more than 100,000. The company is headquartered in Albany, New York and operates in the media industry. Read More
Solution	To address its challenges, Albany Times Union deployed QlikView to 35 users across sales and advertising, from the publisher down to sales in the US. The solution enabled the company to assess sales rep performance for all charges on an ad and any credits/debits directed down to the insertion level through Sales Rep Performance Analysis. It also allowed the company to analyze order details in revenue and inches per insertion grouped by ad number, position, placement, product, customer type, and by rep through Ad Order Details Analysis. Additionally, the company could monitor average ad rate grouped by placement, ad type, product, sales team, and sales rep through Ad Rate Analysis. Albany Times Union leveraged Mactive Analytix (QlikView Server) to aggregate modest data volumes from Mactive solutions, namely AdBase. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Use Cases

Predictive Replenishment

Services

Data Science Services

Challenge

Albany Times Union, a leading daily newspaper in New York's Capital Region, was facing challenges in gaining visibility into the performance of its advertising sales teams. The company was struggling to identify opportunities for revenue growth in advertising among a mix of customers, ad types, products, placements, etc. The lack of detailed insights into these areas was hindering the company's ability to effectively manage its business and make informed and timely decisions.

About Customer

Albany Times Union is a leading daily newspaper that covers New York's Capital Region. The company offers a range of products and services, including Capital Region TU, SourceLine (a telephone information service), timesunion.com and knick.net Internet services, DirectTU direct marketing services, and hosts several major trade shows and events. Albany Times Union is a subsidiary of the Hearst Corporation and has a daily circulation of more than 100,000. The company is headquartered in Albany, New York and operates in the media industry.

Solution

To address its challenges, Albany Times Union deployed QlikView to 35 users across sales and advertising, from the publisher down to sales in the US. The solution enabled the company to assess sales rep performance for all charges on an ad and any credits/debits directed down to the insertion level through Sales Rep Performance Analysis. It also allowed the company to analyze order details in revenue and inches per insertion grouped by ad number, position, placement, product, customer type, and by rep through Ad Order Details Analysis. Additionally, the company could monitor average ad rate grouped by placement, ad type, product, sales team, and sales rep through Ad Rate Analysis. Albany Times Union leveraged Mactive Analytix (QlikView Server) to aggregate modest data volumes from Mactive solutions, namely AdBase.

Impact #1	Improved visibility into the performance of advertising sales teams
Impact #2	Enabled identification of opportunities for revenue growth in advertising
Impact #3	Provided ability to drill down into the data to effectively manage the business and make informed and timely decisions

Impact #1

Improved visibility into the performance of advertising sales teams

Impact #2

Enabled identification of opportunities for revenue growth in advertising

Impact #3

Provided ability to drill down into the data to effectively manage the business and make informed and timely decisions

Benefit #1	Improved ad revenue growth by 6%

Benefit #1

Improved ad revenue growth by 6%

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Overview

QlikView Customer Snapshot – Albany Times Union

Operational Impact

Quantitative Benefit