Qlik Case Studies QlikView Customer Snapshot – Akron Beacon Journal

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	QlikView Customer Snapshot – Akron Beacon Journal Qlik

QlikView Customer Snapshot – Akron Beacon Journal

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing Business Operation
Use Cases	Predictive Replenishment
Services	Data Science Services
Challenge	The Akron Beacon Journal, a Pulitzer Prize-winning newspaper serving several counties in Ohio, was facing challenges in gaining visibility into the performance of its advertising sales teams. The newspaper wanted to identify opportunities for revenue growth in advertising among a mix of customers, ad types, products, placements, etc. The challenge was to analyze financials and advertising revenue across ad type, placement, product, sales team, and sales rep, all focused on driving ad revenue growth. Read More
About Customer	The Akron Beacon Journal is Ohio's only four-time Pulitzer Prize-winning newspaper. It serves readers in Summit, Portage, Stark, Medina, and Wayne counties. The newspaper delivers daily news and information in print and online at Ohio.com. It is the largest newspaper of Canada-based Black Press Ltd., and operates under Sound Publishing Holdings Inc., the parent company's Washington-based U.S. subsidiary. The Akron Beacon Journal has a daily circulation of more than 122,000 and is headquartered in Akron, Ohio. The newspaper operates in the media industry. Read More
Solution	The Akron Beacon Journal deployed QlikView to 136 users across two functions in the US. For financial analysis, QlikView was used to measure advertising revenue by GL to provide actual versus budget, and grouped by revenue category, revenue type, or customer. It was also used to measure revenue performance with variances by orders, customers, and sales rep. For sales advertising analysis, QlikView was used to assess sales rep performance for all charges on an ad and any credits/debits directed down to the insertion level. It was also used to analyze order details in revenue and inches per insertion grouped by ad number, position, placement, product, customer type, and by rep. The newspaper also monitored average ad rate grouped by placement, ad type, product, sales team, and sales rep. The newspaper leveraged Mactive Analytix (QlikView) to aggregate modest data volumes from Mactive Finance and Sales solutions. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Business Operation

Use Cases

Predictive Replenishment

Services

Data Science Services

Challenge

The Akron Beacon Journal, a Pulitzer Prize-winning newspaper serving several counties in Ohio, was facing challenges in gaining visibility into the performance of its advertising sales teams. The newspaper wanted to identify opportunities for revenue growth in advertising among a mix of customers, ad types, products, placements, etc. The challenge was to analyze financials and advertising revenue across ad type, placement, product, sales team, and sales rep, all focused on driving ad revenue growth.

About Customer

The Akron Beacon Journal is Ohio's only four-time Pulitzer Prize-winning newspaper. It serves readers in Summit, Portage, Stark, Medina, and Wayne counties. The newspaper delivers daily news and information in print and online at Ohio.com. It is the largest newspaper of Canada-based Black Press Ltd., and operates under Sound Publishing Holdings Inc., the parent company's Washington-based U.S. subsidiary. The Akron Beacon Journal has a daily circulation of more than 122,000 and is headquartered in Akron, Ohio. The newspaper operates in the media industry.

Solution

The Akron Beacon Journal deployed QlikView to 136 users across two functions in the US. For financial analysis, QlikView was used to measure advertising revenue by GL to provide actual versus budget, and grouped by revenue category, revenue type, or customer. It was also used to measure revenue performance with variances by orders, customers, and sales rep. For sales advertising analysis, QlikView was used to assess sales rep performance for all charges on an ad and any credits/debits directed down to the insertion level. It was also used to analyze order details in revenue and inches per insertion grouped by ad number, position, placement, product, customer type, and by rep. The newspaper also monitored average ad rate grouped by placement, ad type, product, sales team, and sales rep. The newspaper leveraged Mactive Analytix (QlikView) to aggregate modest data volumes from Mactive Finance and Sales solutions.

Impact #1	Improved visibility into operations and sales activities
Impact #2	Gained ability to drill down into the data to effectively manage the business and make informed and timely decisions
Impact #3	Saved time and effort of business and IT team in automating and simplifying analysis and reporting

Impact #1

Improved visibility into operations and sales activities

Impact #2

Gained ability to drill down into the data to effectively manage the business and make informed and timely decisions

Impact #3

Saved time and effort of business and IT team in automating and simplifying analysis and reporting

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Overview

QlikView Customer Snapshot – Akron Beacon Journal

Operational Impact