Qlik Case Studies QlikView Customer Snapshot – Agora Publishing

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	QlikView Customer Snapshot – Agora Publishing Qlik

QlikView Customer Snapshot – Agora Publishing

Qlik

Technology Category	Analytics & Modeling - Real Time Analytics
Applicable Functions	Sales & Marketing
Use Cases	Predictive Quality Analytics Predictive Replenishment
Challenge	Agora Publishing Services, a holding company of various international publishers, was facing a challenge of performance visibility and improved guidance into their seven autonomous businesses. It was critical for the executive team and business managers that the new system not encroach on their current business practices. The company had shifted its business from 95% direct mail acquisition to 60% from email and web, and needed a solution that could effectively manage and analyze this transition. Read More
About Customer	Agora Publishing Services is a holding company for various international publishers of financial, health, travel, and special interest books and newsletters. The company publishes more than 300 books and 40 newsletters, reaching 1 million readers from around the world. The business has shifted from 95% direct mail acquisition to 60% from email and web. The company is supported by 200 employees within its Baltimore offices and is headquartered in Baltimore, Maryland. The company operates in the media industry. Read More
Solution	Agora Publishing Services deployed QlikView to approximately 100 users across 2 functions to all of management across 6 countries and 3 continents. The solution provided an executive analysis view of marketing performance across businesses, channels, promotions, source and list codes via dashboards. Marketing Analysis users extended from marketing program assistants through to the CEO measuring campaign performance across all channels including e-marketing measuring metrics of return on advertising, $ / name, and $ / program. The solution also helped assess and understand customer and subscriber behavior, measure current / projected customer lifetime value and current / forecast line of business value and product portfolio value. Product managers could look at sales across products to assess where they had gaps and possible ideas for new products. QlikView was selected after 15 other solutions were considered (including traditional BI and marketing analytics niche solutions). The company implemented QlikView Server and Publisher in 16 weeks (20% of forecast), 60% under budget. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Functions

Sales & Marketing

Use Cases

Predictive Quality Analytics

Predictive Replenishment

Challenge

Agora Publishing Services, a holding company of various international publishers, was facing a challenge of performance visibility and improved guidance into their seven autonomous businesses. It was critical for the executive team and business managers that the new system not encroach on their current business practices. The company had shifted its business from 95% direct mail acquisition to 60% from email and web, and needed a solution that could effectively manage and analyze this transition.

About Customer

Agora Publishing Services is a holding company for various international publishers of financial, health, travel, and special interest books and newsletters. The company publishes more than 300 books and 40 newsletters, reaching 1 million readers from around the world. The business has shifted from 95% direct mail acquisition to 60% from email and web. The company is supported by 200 employees within its Baltimore offices and is headquartered in Baltimore, Maryland. The company operates in the media industry.

Solution

Agora Publishing Services deployed QlikView to approximately 100 users across 2 functions to all of management across 6 countries and 3 continents. The solution provided an executive analysis view of marketing performance across businesses, channels, promotions, source and list codes via dashboards. Marketing Analysis users extended from marketing program assistants through to the CEO measuring campaign performance across all channels including e-marketing measuring metrics of return on advertising, $ / name, and $ / program. The solution also helped assess and understand customer and subscriber behavior, measure current / projected customer lifetime value and current / forecast line of business value and product portfolio value. Product managers could look at sales across products to assess where they had gaps and possible ideas for new products. QlikView was selected after 15 other solutions were considered (including traditional BI and marketing analytics niche solutions). The company implemented QlikView Server and Publisher in 16 weeks (20% of forecast), 60% under budget.

Impact #1	Provided analytical definition with key metrics and efficiency in marketing reporting
Impact #2	Delivered project in 16 weeks in 20% of the original forecast time and below the lowest approved budget estimate with additional benefits of an even more robust analysis solution

Impact #1

Provided analytical definition with key metrics and efficiency in marketing reporting

Impact #2

Delivered project in 16 weeks in 20% of the original forecast time and below the lowest approved budget estimate with additional benefits of an even more robust analysis solution

Benefit #1	Project delivered in 16 weeks, 20% of the original forecast time
Benefit #2	Project completed 60% under budget

Benefit #1

Project delivered in 16 weeks, 20% of the original forecast time

Benefit #2

Project completed 60% under budget

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Overview

QlikView Customer Snapshot – Agora Publishing

Operational Impact

Quantitative Benefit