Avid Technology Case Studies Qatar TV: Streamlining Workflows and Enhancing Collaboration with Avid Solutions
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Qatar TV: Streamlining Workflows and Enhancing Collaboration with Avid Solutions

Avid Technology
Sensors - Camera / Video Systems
Sensors - Encoders
Education
Equipment & Machinery
Procurement
Product Research & Development
Asset Lifecycle Management
Real-Time Location System (RTLS)
System Integration
Qatar TV, a leading Arabic channel in the Middle East, was faced with the challenge of managing and maximizing the value of its vast media assets while producing high-quality content. The network produces a wide range of programming, from arts and technology to education and entertainment, generating a massive amount of content. This made managing and archiving media a key challenge. Furthermore, as Qatar TV built a new newsroom studio and broadcasting complex at its Doha headquarters, it needed to streamline its workflows, enhance collaboration, and improve operational efficiency to maintain its leading position in the industry.
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Qatar TV is a leading Arabic channel in the Middle East, producing a wide range of programming from arts and technology to education and entertainment. The network generates a massive amount of content, making managing and archiving media a key challenge. In order to further its position as one of the leading Arabic channels in the Middle East, Qatar TV needs to operate efficiently, manage and maximize the value of its media assets, and produce the highest-quality content. As part of its efforts to maintain its leading position, Qatar TV built a new newsroom studio and broadcasting complex at its Doha headquarters.
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To address these challenges, Qatar TV implemented a complete end-to-end Avid workflow, built upon the Avid MediaCentral platform and utilizing technology based on the Avid Everywhere strategic vision. The Avid Professional Services team designed, implemented, and installed a full complement of media solutions, including video editing, newsroom management, and audio post-production, to meet Qatar TV’s unique needs. The system at the heart of the solution was Interplay | MAM, which provided a comprehensive and intelligent solution for media asset management. This enabled production teams to store, access, and share content quickly and efficiently. By combining Interplay | MAM with Interplay | Production, Qatar TV was able to streamline the production workflow and enhance collaboration, enabling its staff to handle the extraordinary volume and diversity of content the station generates.
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The implementation of the Avid solutions has resulted in a more collaborative and efficient workflow for Qatar TV. The network has been able to meet its business and technological challenges, with an operational workflow that is described as one that a broadcaster can only wish for. The integrated media enterprise solution delivered by Avid has not only enabled Qatar TV to meet its go-to-air deadline but also to join the ranks of the world’s top entertainment and news networks. Today, Qatar TV has an operation capable of rivaling broadcast operations in any media market, further emphasizing and strengthening its position as one of the top leading Arabic channels in the Middle East and on an international level.
Qatar TV was able to store, access, and share content quickly and efficiently.
Qatar TV was able to streamline the production workflow and enhance collaboration.
Qatar TV was able to handle the extraordinary volume and diversity of content the station generates.
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