Case Studies Pyramid Analytics Empowers William Reed with Advanced Data Visualization and Modelling
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Pyramid Analytics Empowers William Reed with Advanced Data Visualization and Modelling

Analytics & Modeling - Predictive Analytics
Application Infrastructure & Middleware - Data Visualization
Platform as a Service (PaaS) - Data Management Platforms
Food & Beverage
Retail
Business Operation
Product Research & Development
Sales & Marketing
Software Design & Engineering Services
System Integration
Training
William Reed, through its insights division Lumina Intelligence, faced the challenge of meeting growing demand for advanced dashboards and reporting from different types of data users within client organizations. Previously, data was assembled in Excel spreadsheets and shared via PowerPoint presentations, which was not efficient or scalable. The objective was to ensure that insight products were used effectively by providing a flexible solution with various formats to cater to diverse user needs.
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William Reed is a leading provider of market-leading business information to businesses in the food, drink, hospitality, and retail sectors. Its insights division, Lumina Intelligence, inspires the food and drink industry with deep, actionable insights. These insights are used by brands and organizations in fast-moving and growing markets to support business planning, strategic marketing, and new product development. Lumina Intelligence's products and services are crucial for businesses looking to stay competitive and innovative in their respective industries.
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Lumina Intelligence conducted an exhaustive evaluation of BI products and chose Pyramid Analytics as the best-fit solution due to its user-friendliness and rich modelling functionality. The self-service dashboards provided by Pyramid were easy to use, which was crucial for making insights directly available to hundreds of clients via Lumina’s cloud platform. The interface's similarity to Microsoft Office modules like PowerPoint and Excel facilitated user adoption. Within weeks of implementation, team members with no engineering background were able to quickly turn models into dashboards, accelerating the journey from data to insights. The infrastructure supports a 'fail fast' approach, allowing Lumina to trial processes quickly in Pyramid’s modelling function before full production. Pyramid licenses are distributed across power users in Lumina and William Reed’s commercial team, with usage constantly evaluated to ensure maximum value.
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William Reed has successfully democratized data, making it possible to present dashboards and reports in the right format for everyone, from data scientists to CEOs.
The integration of steps in the modelling function has enabled more agile innovation and accelerated the time it takes to make data from diverse sources digestible for more people.
Database administrators can now build prototypes in Pyramid to test data structures for certain types of analysis, enhancing the efficiency of data manipulation.
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