Conversica Case Studies Purple's Transformation: Streamlining Sales Process with Conversica's AI Solution

Edit This Case Study Record

	Purple's Transformation: Streamlining Sales Process with Conversica's AI Solution Conversica

Purple's Transformation: Streamlining Sales Process with Conversica's AI Solution

Conversica

Technology Category	Infrastructure as a Service (IaaS) - Hybrid Cloud Networks & Connectivity - WiFi
Applicable Industries	Equipment & Machinery Oil & Gas
Applicable Functions	Sales & Marketing
Use Cases	Time Sensitive Networking
Challenge	Purple, a digital platform for intelligent spaces, was facing a significant challenge in maintaining consistency in their lead follow-up process. With a large influx of leads and a goal of a 5-minute response time, the sales team was struggling to meet this target. The response time was largely dependent on the discipline and discretion of the sales rep, which was not a scalable solution. Purple needed to find a way to follow up with all its leads in a timely manner, without overburdening their sales team or compromising on the quality of their customer engagement. Read More
About Customer	Purple is a digital platform for intelligent spaces, providing businesses with guest WiFi solutions, web analytics, and cutting-edge marketing tools. With over 50 million users worldwide across 34,000 venues, Purple delivers valuable user insights to drive customer and social engagement. The company operates in the technology industry and has a significant global presence. Purple's services are designed to help businesses understand their customers better and engage with them more effectively, using data-driven insights. Read More
Solution	Purple turned to Conversica for a solution to their lead follow-up challenge. Conversica's AI Sales Assistant was integrated into Purple's sales process, creating a hybrid model that combined the efforts of the sales team and the AI assistant. This allowed the sales team to immediately connect with the leads they needed, while also freeing up their time to focus on advancing their pipeline and closing business. The AI Sales Assistant was able to follow up with leads from around the world with prompt, personalized outreach. It also automatically verified and updated contact information, best time to call, and product interest. This integration with Conversica's solution enabled Purple to reach out to every lead in their database and achieve a conversion rate that was not previously possible. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Hybrid Cloud

Networks & Connectivity - WiFi

Applicable Industries

Equipment & Machinery

Oil & Gas

Applicable Functions

Sales & Marketing

Use Cases

Time Sensitive Networking

Challenge

Purple, a digital platform for intelligent spaces, was facing a significant challenge in maintaining consistency in their lead follow-up process. With a large influx of leads and a goal of a 5-minute response time, the sales team was struggling to meet this target. The response time was largely dependent on the discipline and discretion of the sales rep, which was not a scalable solution. Purple needed to find a way to follow up with all its leads in a timely manner, without overburdening their sales team or compromising on the quality of their customer engagement.

About Customer

Purple is a digital platform for intelligent spaces, providing businesses with guest WiFi solutions, web analytics, and cutting-edge marketing tools. With over 50 million users worldwide across 34,000 venues, Purple delivers valuable user insights to drive customer and social engagement. The company operates in the technology industry and has a significant global presence. Purple's services are designed to help businesses understand their customers better and engage with them more effectively, using data-driven insights.

Solution

Purple turned to Conversica for a solution to their lead follow-up challenge. Conversica's AI Sales Assistant was integrated into Purple's sales process, creating a hybrid model that combined the efforts of the sales team and the AI assistant. This allowed the sales team to immediately connect with the leads they needed, while also freeing up their time to focus on advancing their pipeline and closing business. The AI Sales Assistant was able to follow up with leads from around the world with prompt, personalized outreach. It also automatically verified and updated contact information, best time to call, and product interest. This integration with Conversica's solution enabled Purple to reach out to every lead in their database and achieve a conversion rate that was not previously possible.

Impact #1	The integration of Conversica's AI Sales Assistant into Purple's sales process resulted in a more efficient and effective lead follow-up system. The sales team was able to connect with leads immediately, allowing them to focus their efforts on advancing their pipeline and closing business. The AI assistant's ability to provide prompt, personalized outreach to leads around the world, as well as verify and update contact information, significantly improved the quality of customer engagement. Furthermore, the hybrid model enabled Purple to achieve a conversion rate that was not previously possible, demonstrating the transformative impact of the AI solution on their sales process.

Impact #1

The integration of Conversica's AI Sales Assistant into Purple's sales process resulted in a more efficient and effective lead follow-up system. The sales team was able to connect with leads immediately, allowing them to focus their efforts on advancing their pipeline and closing business. The AI assistant's ability to provide prompt, personalized outreach to leads around the world, as well as verify and update contact information, significantly improved the quality of customer engagement. Furthermore, the hybrid model enabled Purple to achieve a conversion rate that was not previously possible, demonstrating the transformative impact of the AI solution on their sales process.

Benefit #1	32 incremental opportunities created in the first 6 months
Benefit #2	$500K additional pipeline generated in the first 6 months

Benefit #1

32 incremental opportunities created in the first 6 months

Benefit #2

$500K additional pipeline generated in the first 6 months

Download PDF Version

Overview

Purple's Transformation: Streamlining Sales Process with Conversica's AI Solution

Operational Impact

Quantitative Benefit