Gem
Case Studies
Pure Storage's Productivity Boost and TA Strategy Enhancement with Gem
Overview
Pure Storage's Productivity Boost and TA Strategy Enhancement with GemGem |
Application Infrastructure & Middleware - Database Management & Storage Infrastructure as a Service (IaaS) - Cloud Storage Services | |
Cement Oil & Gas | |
Procurement Product Research & Development | |
Supply Chain Visibility Track & Trace of Assets | |
Operational Impact
The adoption of Gem led to several operational benefits for Pure Storage. The team was able to automate their workflows, leading to increased productivity. They were also able to test alternate messaging and compare outreach types, track opens and clicks, and leverage hiring managers’ and execs’ voices with send-on-behalf-of (SOBO), ultimately uncovering best outreach practices and optimizing for highest reply rates. The visibility provided by Gem into full-funnel recruiting stats across hundreds of dimensions enabled the team to communicate a strategy around diversity in alignment with the reality of the market, and to justify more sourcing headcount. The adoption of Gem CRM for Pipeline Analytics allowed the team to track pipeline throughput and understand where the funnel wasn’t serving gender diversity as well as it could, leading to a more effective and diverse hiring strategy. | |
Quantitative Benefit
The team was able to schedule automated, multistage campaigns, increasing response rates. | |
The team gained visibility into full-funnel recruiting stats across hundreds of dimensions. | |
The team hit a top-of-funnel diversity gap metric of 30% for their sourcing team. | |