PubNub
Case Studies
PubNub Aids in McDonald's Malaysian Campaign
Overview
Operational Impact
[Product Improvement - Flexibility] Broad API and SDK Support: The common API and SDK support for PHP, Flash and Javascript made it seamless for Arc to choose the right platform for each project. In the event that they needed to use another platform, they were confident it would integrate easily with PubNub. | |
[Efficiency Improvement - R&D] Ease of Implementation: PubNub’s ease of implementation, clear documentation and tutorials and debugging tool made it easy for the development team to implement PubNub, and since all the features needed were available, Arc was able to create both projects simultaneously within two weeks. | |
[Efficiency Improvement - Communication] The low latency communications, and the capability to send one-to-one, one-to-many and many-to-one messages were the key functionality made the campaigns successful and ensured a tight realtime interactive loop between users and the digital billboard. | |
Technology
Partners | |