Uplight Case Studies PSEG Long Island Drives Improvements in their Home Performance Direct Program

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	PSEG Long Island Drives Improvements in their Home Performance Direct Program Uplight

PSEG Long Island Drives Improvements in their Home Performance Direct Program

Uplight

Technology Category	Analytics & Modeling - Predictive Analytics
Applicable Industries	Utilities
Applicable Functions	Facility Management Business Operation
Use Cases	Building Energy Management Energy Management System
Services	Software Design & Engineering Services System Integration
Challenge	PSEG Long Island’s Home Performance programs faced challenges in 2012 and were poised to fall short of peak electric savings goals. It was crucial to develop and identify quality customer opportunities for these programs in order to maintain production levels and achieve program and portfolio goals. By listening to contractors and making appropriate program changes, PSEG Long Island drove significant improvements in the Home Performance Direct (HPD) program. Read More
About Customer	PSEG Long Island, formerly known as LIPA, is a utility company that serves residential customers with a focus on energy efficiency, safety, and comfort. The company is nationally recognized for its residential portfolio and promotes the ENERGY STAR® message through various media campaigns, marketing materials, and outreach efforts. PSEG Long Island collaborates with state agencies, local utilities, municipalities, trade allies, and other stakeholders to provide attractive incentives and services to its customers. The company aims to make homes more energy-efficient and comfortable while achieving its energy savings goals. Read More
Solution	PSEG Long Island introduced the Online Home Energy Profile to its website to educate customers on the benefits of its home performance programs and assist them with the application process. Powered by Uplight’s Energy Assessment, the tool is designed to engage and inform customers, alleviate customer confusion, and support contractors participating in and marketing the HPD and REAP programs. The Online Home Energy Profile generates custom energy-saving recommendations and makes it easy for qualified customers to apply for more comprehensive programs. The tool also enables the utility to automate program outreach and improve customer engagement through targeted re-marketing using advanced data analytics. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Applicable Industries

Utilities

Applicable Functions

Facility Management

Business Operation

Use Cases

Building Energy Management

Energy Management System

Services

Software Design & Engineering Services

System Integration

Challenge

PSEG Long Island’s Home Performance programs faced challenges in 2012 and were poised to fall short of peak electric savings goals. It was crucial to develop and identify quality customer opportunities for these programs in order to maintain production levels and achieve program and portfolio goals. By listening to contractors and making appropriate program changes, PSEG Long Island drove significant improvements in the Home Performance Direct (HPD) program.

About Customer

PSEG Long Island, formerly known as LIPA, is a utility company that serves residential customers with a focus on energy efficiency, safety, and comfort. The company is nationally recognized for its residential portfolio and promotes the ENERGY STAR® message through various media campaigns, marketing materials, and outreach efforts. PSEG Long Island collaborates with state agencies, local utilities, municipalities, trade allies, and other stakeholders to provide attractive incentives and services to its customers. The company aims to make homes more energy-efficient and comfortable while achieving its energy savings goals.

Solution

PSEG Long Island introduced the Online Home Energy Profile to its website to educate customers on the benefits of its home performance programs and assist them with the application process. Powered by Uplight’s Energy Assessment, the tool is designed to engage and inform customers, alleviate customer confusion, and support contractors participating in and marketing the HPD and REAP programs. The Online Home Energy Profile generates custom energy-saving recommendations and makes it easy for qualified customers to apply for more comprehensive programs. The tool also enables the utility to automate program outreach and improve customer engagement through targeted re-marketing using advanced data analytics.

Impact #1	The Online Home Energy Profile tool generated 6,040 leads requesting an appointment for PSEG Long Island’s Home Performance Direct program in just the first nine months of 2014.
Impact #2	A summertime promotion in 2014 significantly boosted participation, with 17,253 customers completing online audits and 4,494 requesting HPD on-site visits.
Impact #3	The promotion was communicated to 450,000 active residential and 'My Account' customers using digital channels, resulting in a low incremental cost per lead of just $2.23.

Impact #1

The Online Home Energy Profile tool generated 6,040 leads requesting an appointment for PSEG Long Island’s Home Performance Direct program in just the first nine months of 2014.

Impact #2

A summertime promotion in 2014 significantly boosted participation, with 17,253 customers completing online audits and 4,494 requesting HPD on-site visits.

Impact #3

The promotion was communicated to 450,000 active residential and 'My Account' customers using digital channels, resulting in a low incremental cost per lead of just $2.23.

Benefit #1	30,012 homeowners completed online audits in the first nine months of 2014.
Benefit #2	The promotion resulted in 4,494 HPD on-site visit requests, representing 77% of the total number of leads captured in 2014 to-date.
Benefit #3	The total incremental budget for the promotion was only $10,000, resulting in a low incremental cost per lead of just $2.23.

Benefit #1

30,012 homeowners completed online audits in the first nine months of 2014.

Benefit #2

The promotion resulted in 4,494 HPD on-site visit requests, representing 77% of the total number of leads captured in 2014 to-date.

Benefit #3

The total incremental budget for the promotion was only $10,000, resulting in a low incremental cost per lead of just $2.23.

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Overview

PSEG Long Island Drives Improvements in their Home Performance Direct Program

Operational Impact

Quantitative Benefit