Shippeo Case Studies Prysmian: Building Customer-Centric Supply Chains with IoT

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	Prysmian: Building Customer-Centric Supply Chains with IoT Shippeo

Prysmian: Building Customer-Centric Supply Chains with IoT

Shippeo

Technology Category	Analytics & Modeling - Real Time Analytics Functional Applications - Inventory Management Systems
Applicable Industries	Telecommunications Transportation
Applicable Functions	Logistics & Transportation Warehouse & Inventory Management
Use Cases	Inventory Management Supply Chain Visibility
Services	System Integration
Challenge	Prysmian Group, a world leader in cable manufacturing, energy solutions, and telecom cables and systems, operates in a highly competitive market where product offerings are similar amongst market players. This makes service a key focus for differentiation. However, Prysmian’s customer service was suboptimal due to a lack of transparency across shipments and deliveries. Without readily available data on the status of shipments, staff spent considerable time contacting their logistics department to confirm whether goods were on their way to customers. Additionally, Prysmian found it challenging to accurately forecast customer orders, which is critical for ensuring a reliable supply of product. The company relied on its customers to provide these forecasts, which varied greatly in terms of accuracy and reliability, leading to poor visibility of customer stock levels and sell-through rates. This made it difficult to predict or rapidly respond to changes in demand, making it hard to replenish inventory levels efficiently. Read More
About Customer	Prysmian Group is a world leader in the design, manufacture and sales of cables and systems for energy and telecommunications. The company is headquartered in Milan, Italy, and operates in over 50 countries worldwide, across North America, Latin America, Europe, the Middle East, Africa and Asia-Pacific. Prysmian employs approximately 28,000 employees and operates 104 plants. The company is the world's #1 cable manufacturer and is a key player in the highly competitive cable solutions market, particularly in Europe and Asia. Read More
Solution	Prysmian implemented Shippeo’s real-time transportation visibility platform as part of a wider digitalization project. This platform offered Prysmian a way to capture and aggregate data, and make it predictive, to aid the business in having greater operational visibility. Prysmian launched a track and trace solution to provide real-time information about deliveries, from loading through to proof of delivery, as well as ETAs. The platform also automatically sends updates via email and SMS to all relevant stakeholders, to keep everyone aligned on a delivery’s status. The objective data collected on the movement of shipments is also fed into scorecards, used to measure customer oriented KPIs such as OTIF. Prysmian staff can access Shippeo’s portal to view all orders and their status in real-time. Prysmian’s customers are also provided with access to their own light version of Shippeo, offering them visibility across their deliveries. By taking advantage of Shippeo’s partnership with SAP, Prysmian has been able to combine their inventory management systems, along with those of their customers, with real-time transportation data to achieve visibility of inventory across their entire distribution network. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Functional Applications - Inventory Management Systems

Applicable Industries

Telecommunications

Transportation

Applicable Functions

Logistics & Transportation

Warehouse & Inventory Management

Use Cases

Inventory Management

Supply Chain Visibility

Services

System Integration

Challenge

Prysmian Group, a world leader in cable manufacturing, energy solutions, and telecom cables and systems, operates in a highly competitive market where product offerings are similar amongst market players. This makes service a key focus for differentiation. However, Prysmian’s customer service was suboptimal due to a lack of transparency across shipments and deliveries. Without readily available data on the status of shipments, staff spent considerable time contacting their logistics department to confirm whether goods were on their way to customers. Additionally, Prysmian found it challenging to accurately forecast customer orders, which is critical for ensuring a reliable supply of product. The company relied on its customers to provide these forecasts, which varied greatly in terms of accuracy and reliability, leading to poor visibility of customer stock levels and sell-through rates. This made it difficult to predict or rapidly respond to changes in demand, making it hard to replenish inventory levels efficiently.

About Customer

Prysmian Group is a world leader in the design, manufacture and sales of cables and systems for energy and telecommunications. The company is headquartered in Milan, Italy, and operates in over 50 countries worldwide, across North America, Latin America, Europe, the Middle East, Africa and Asia-Pacific. Prysmian employs approximately 28,000 employees and operates 104 plants. The company is the world's #1 cable manufacturer and is a key player in the highly competitive cable solutions market, particularly in Europe and Asia.

Solution

Prysmian implemented Shippeo’s real-time transportation visibility platform as part of a wider digitalization project. This platform offered Prysmian a way to capture and aggregate data, and make it predictive, to aid the business in having greater operational visibility. Prysmian launched a track and trace solution to provide real-time information about deliveries, from loading through to proof of delivery, as well as ETAs. The platform also automatically sends updates via email and SMS to all relevant stakeholders, to keep everyone aligned on a delivery’s status. The objective data collected on the movement of shipments is also fed into scorecards, used to measure customer oriented KPIs such as OTIF. Prysmian staff can access Shippeo’s portal to view all orders and their status in real-time. Prysmian’s customers are also provided with access to their own light version of Shippeo, offering them visibility across their deliveries. By taking advantage of Shippeo’s partnership with SAP, Prysmian has been able to combine their inventory management systems, along with those of their customers, with real-time transportation data to achieve visibility of inventory across their entire distribution network.

Impact #1	The implementation of Shippeo’s real-time transportation visibility platform has resulted in significant operational improvements for Prysmian. The platform has enabled Prysmian to become increasingly service oriented, providing real-time information about deliveries and ETAs, and automatically sending updates to all relevant stakeholders. This has saved staff considerable time, allowing them to focus on their core responsibilities. The objective data collected on the movement of shipments has also played a key role in aiding tightly controlled production planning processes and contract discussions with freight forwarders. The ability to easily see the status of their incoming deliveries is a great value-add for customers, while helping to differentiate Prysmian’s offering. The integration with SAP has allowed for more automated processes and a more robust and useful solution compared with the EDI-based system they used in the past.

Impact #1

The implementation of Shippeo’s real-time transportation visibility platform has resulted in significant operational improvements for Prysmian. The platform has enabled Prysmian to become increasingly service oriented, providing real-time information about deliveries and ETAs, and automatically sending updates to all relevant stakeholders. This has saved staff considerable time, allowing them to focus on their core responsibilities. The objective data collected on the movement of shipments has also played a key role in aiding tightly controlled production planning processes and contract discussions with freight forwarders. The ability to easily see the status of their incoming deliveries is a great value-add for customers, while helping to differentiate Prysmian’s offering. The integration with SAP has allowed for more automated processes and a more robust and useful solution compared with the EDI-based system they used in the past.

Benefit #1	Improved sell-through rate
Benefit #2	Increased NPS / Customer loyalty
Benefit #3	Reduced customer inquiries

Benefit #1

Improved sell-through rate

Benefit #2

Increased NPS / Customer loyalty

Benefit #3

Reduced customer inquiries

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Overview

Prysmian: Building Customer-Centric Supply Chains with IoT

Operational Impact

Quantitative Benefit