Adverity Case Studies Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting

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	Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting Adverity

Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting

Adverity

Technology Category	Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics
Applicable Industries	Telecommunications
Applicable Functions	Sales & Marketing
Use Cases	Demand Planning & Forecasting Predictive Replenishment
Services	Data Science Services
Challenge	UPC Switzerland was facing several challenges in their marketing department. The manual collection of performance data from each campaign was time-consuming and prone to errors. There was no standardised approach to budget planning and forecasting, and the company was unable to efficiently connect data from different channels. This resulted in inconsistent and unreliable marketing reports. Read More
About Customer	UPC Switzerland is a leading telecommunications company in Switzerland. They offer a wide range of services including internet, television, and mobile services. The company is committed to providing high-quality services to its customers and continuously seeks to improve its operations. One of the areas they identified for improvement was their marketing department, specifically in the area of data collection and reporting. The company was facing challenges in collecting performance data from each campaign and generating reliable marketing reports. The process was manual, time-consuming, and prone to errors. Read More
Solution	UPC Switzerland implemented Adverity, a data analytics and automated reporting solution. This provided them with insightful reports with individual key performance figures and interactive dashboards that could be automatically shared with colleagues and other stakeholders. The performance data from all marketing channels was automatically updated daily, ensuring consistent data sources that could be easily accessed by all employees. This solution not only automated the data acquisition process but also facilitated successful analysis through automated data analysis and individual KPIs. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Analytics & Modeling - Real Time Analytics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Predictive Replenishment

Services

Data Science Services

Challenge

UPC Switzerland was facing several challenges in their marketing department. The manual collection of performance data from each campaign was time-consuming and prone to errors. There was no standardised approach to budget planning and forecasting, and the company was unable to efficiently connect data from different channels. This resulted in inconsistent and unreliable marketing reports.

About Customer

UPC Switzerland is a leading telecommunications company in Switzerland. They offer a wide range of services including internet, television, and mobile services. The company is committed to providing high-quality services to its customers and continuously seeks to improve its operations. One of the areas they identified for improvement was their marketing department, specifically in the area of data collection and reporting. The company was facing challenges in collecting performance data from each campaign and generating reliable marketing reports. The process was manual, time-consuming, and prone to errors.

Solution

UPC Switzerland implemented Adverity, a data analytics and automated reporting solution. This provided them with insightful reports with individual key performance figures and interactive dashboards that could be automatically shared with colleagues and other stakeholders. The performance data from all marketing channels was automatically updated daily, ensuring consistent data sources that could be easily accessed by all employees. This solution not only automated the data acquisition process but also facilitated successful analysis through automated data analysis and individual KPIs.

Impact #1	Fast decision making across the entire organisation based on high quality data
Impact #2	Tracking the complete customer journey across all channels
Impact #3	Significant efficiency gains through automated data acquisition

Impact #1

Fast decision making across the entire organisation based on high quality data

Impact #2

Tracking the complete customer journey across all channels

Impact #3

Significant efficiency gains through automated data acquisition

Benefit #1	Time needed to generate comprehensive crosschannel marketing reports has been reduced by 90%
Benefit #2	All data is available in one central platform- ensuring reliable reports of all marketing and business figures
Benefit #3	Optimised marketing performance and improved advertising efficiency

Benefit #1

Time needed to generate comprehensive crosschannel marketing reports has been reduced by 90%

Benefit #2

All data is available in one central platform- ensuring reliable reports of all marketing and business figures

Benefit #3

Optimised marketing performance and improved advertising efficiency

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Overview

Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting

Operational Impact

Quantitative Benefit