Infobip
Case Studies
Primer Group: Boosting Sales by 225% with Viber Business Messaging
Overview
Primer Group: Boosting Sales by 225% with Viber Business MessagingInfobip |
Retail | |
Sales & Marketing | |
Retail Store Automation | |
Operational Impact
The use of Viber Business Messaging introduced a new level of customer engagement for Primer Group, improving customer journeys and increasing eCommerce traffic and revenue. The company was able to connect with customers using more humanized messaging and by creating more engaging campaigns, resulting in higher customer attraction and better customer engagement. The ability to track active users helped Primer to focus their messaging spend on active customers only. By moving campaigns from email to Viber, Primer’s campaigns became more effective. The automated reports provided insights on customer engagement, delivery rates, conversion rates, and sales targets, making data-driven decisions simpler than ever. | |
Quantitative Benefit
225% increase in monthly sales | |
401% achievement of sales targets | |
53% of users redeemed codes for high customer engagement | |