MindTickle Case Studies PriceLabs Uses Mindtickle Call AI to Train, Onboard Reps, and Fine-Tune Products

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	PriceLabs Uses Mindtickle Call AI to Train, Onboard Reps, and Fine-Tune Products MindTickle

PriceLabs Uses Mindtickle Call AI to Train, Onboard Reps, and Fine-Tune Products

MindTickle

Technology Category	Analytics & Modeling - Real Time Analytics Application Infrastructure & Middleware - API Integration & Management
Applicable Industries	Software
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Predictive Quality Analytics Real-Time Location System (RTLS)
Services	Data Science Services
Challenge	PriceLabs, a leading revenue management platform for vacation and short-term rentals, was seeking a solution to record customer calls. The aim was to uncover customers’ sentiment and gain insight into their needs. The product team felt that there were new solutions that weren’t being adequately pitched. Recorded calls would help PriceLabs share feedback with the product team and also help identify where the team was missing the mark on explaining its product. This was particularly important as PriceLabs had doubled its team in the previous six months, and planned to double the team again in the following six months. Read More
About Customer	PriceLabs is a leading revenue management platform for vacation and short-term rentals. The company is headquartered in Chicago and was founded in 2014. With a team size of 25, PriceLabs operates in the mid-market software/travel industry. The company has been experiencing rapid growth, having doubled its team in the past six months and planning to double it again in the next six months. PriceLabs is committed to understanding its customers' needs and sentiments, and to improving its product offerings based on this understanding. Read More
Solution	PriceLabs implemented Mindtickle's conversation intelligence solution, Call AI. With Call AI, PriceLabs could automatically record and transcribe reps’ customer meetings in real time, generating actionable insights based on the customer voice. These insights informed decisions around product features and functionality. In addition, reps could learn from real-life scenarios, accelerating onboarding and informing learning paths. Call recordings and transcripts provided real-world conversations from sales calls, which new hires could use to inform their learning during their onboarding. This capability led to a 20% reduction in ramp time for new reps. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Real Time Analytics

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Software

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Predictive Quality Analytics

Real-Time Location System (RTLS)

Services

Data Science Services

Challenge

PriceLabs, a leading revenue management platform for vacation and short-term rentals, was seeking a solution to record customer calls. The aim was to uncover customers’ sentiment and gain insight into their needs. The product team felt that there were new solutions that weren’t being adequately pitched. Recorded calls would help PriceLabs share feedback with the product team and also help identify where the team was missing the mark on explaining its product. This was particularly important as PriceLabs had doubled its team in the previous six months, and planned to double the team again in the following six months.

About Customer

PriceLabs is a leading revenue management platform for vacation and short-term rentals. The company is headquartered in Chicago and was founded in 2014. With a team size of 25, PriceLabs operates in the mid-market software/travel industry. The company has been experiencing rapid growth, having doubled its team in the past six months and planning to double it again in the next six months. PriceLabs is committed to understanding its customers' needs and sentiments, and to improving its product offerings based on this understanding.

Solution

PriceLabs implemented Mindtickle's conversation intelligence solution, Call AI. With Call AI, PriceLabs could automatically record and transcribe reps’ customer meetings in real time, generating actionable insights based on the customer voice. These insights informed decisions around product features and functionality. In addition, reps could learn from real-life scenarios, accelerating onboarding and informing learning paths. Call recordings and transcripts provided real-world conversations from sales calls, which new hires could use to inform their learning during their onboarding. This capability led to a 20% reduction in ramp time for new reps.

Impact #1	Onboarding time for new reps was significantly reduced, leading to a 20% reduction in ramp time.
Impact #2	Sales managers gained visibility into how reps perform during live interactions, enabling them to pinpoint areas for improvement and coach reps to avoid critical mistakes in the future.
Impact #3	The product team was able to leverage Call AI to create a playlist of all the snippets of customer conversations in which specific topics were discussed, leading to more productive roadmap discussions and ultimately to products fine-tuned to address specific customer needs.

Impact #1

Onboarding time for new reps was significantly reduced, leading to a 20% reduction in ramp time.

Impact #2

Sales managers gained visibility into how reps perform during live interactions, enabling them to pinpoint areas for improvement and coach reps to avoid critical mistakes in the future.

Impact #3

The product team was able to leverage Call AI to create a playlist of all the snippets of customer conversations in which specific topics were discussed, leading to more productive roadmap discussions and ultimately to products fine-tuned to address specific customer needs.

Benefit #1	20% reduction in new rep ramp time
Benefit #2	Increase in win rates as a result of improved enablement efforts and ability to easily get feedback on deals from other teammates

Benefit #1

20% reduction in new rep ramp time

Benefit #2

Increase in win rates as a result of improved enablement efforts and ability to easily get feedback on deals from other teammates

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Overview

PriceLabs Uses Mindtickle Call AI to Train, Onboard Reps, and Fine-Tune Products

Operational Impact

Quantitative Benefit