Case Studies
Premium Economy Introduction
Overview
Analytics & Modeling - Predictive Analytics Analytics & Modeling - Real Time Analytics | |
Aerospace Transportation | |
Business Operation Sales & Marketing | |
Data Science Services Software Design & Engineering Services | |
Operational Impact
The introduction of Premium Economy did not have a significant impact on total passenger revenue. | |
The new seat class drove a revenue decline in Economy, Business Class, and First Class. | |
Flights with a high percentage of frequent travelers drove the greatest impact on revenue. | |
Quantitative Benefit
The software projected Premium Economy to be profitable in about 30% of the airline’s flights. | |
APT’s recommendations for the Premium Economy rollout drove an incremental $50MM in annual revenue for the airline. | |