IBM Case Studies Premier Farnell: Uncovering hidden cross- and upselling opportunities to spark revenue growth

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	Premier Farnell: Uncovering hidden cross- and upselling opportunities to spark revenue growth IBM

Premier Farnell: Uncovering hidden cross- and upselling opportunities to spark revenue growth

IBM

Technology Category	Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries	Electronics
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Demand Planning & Forecasting Supply Chain Visibility
Services	Data Science Services System Integration
Challenge	Premier Farnell, a leading global distributor of electronics components, was facing a challenge with its business data being trapped in silos, making it difficult to gain insights into customer purchasing behavior. The company needed a way to integrate and govern data across its diverse business to understand purchasing behavior, market trends, and new demands. This would enable them to present each customer with the right product at the right time, sparking sales growth. The company set out to establish a strategy around the management and governance of its business data in order to derive the maximum possible value for the organization and keep costs down. Read More
About Customer	Premier Farnell, plc is a leading global, multi-channel, high service distributor of electronics components for engineers and purchasing professionals. The Group has operations in over 40 countries and stocks in excess of 600,000 products representing over 3,000 manufacturer brands. The company is headquartered in the United Kingdom and has a global presence, serving customers worldwide. Premier Farnell is committed to providing high-quality products and services to its customers, and to continuously improving its operations and business processes. Read More
Solution	Premier Farnell decided to implement a robust metadata management platform built on IBM InfoSphere Information Server Enterprise Edition. In particular, the IBM InfoSphere Information Governance Catalog was chosen for its ability to support metadata management across multiple domains, including customers, suppliers, locations, products, and service offerings; a critical capability to align data domains and ensure quality. The implementation of the InfoSphere capabilities is an essential first step in Premier Farnell’s strategy to transform its Enterprise Data Warehouse, enable a single view of each customer across all sales channels, and gain a deeper understanding of its operations across all subsidiaries, geographies, products and customers. Additionally, governance and standardization will be leveraged in future legacy systems migrations. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Electronics

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Demand Planning & Forecasting

Supply Chain Visibility

Services

Data Science Services

System Integration

Challenge

Premier Farnell, a leading global distributor of electronics components, was facing a challenge with its business data being trapped in silos, making it difficult to gain insights into customer purchasing behavior. The company needed a way to integrate and govern data across its diverse business to understand purchasing behavior, market trends, and new demands. This would enable them to present each customer with the right product at the right time, sparking sales growth. The company set out to establish a strategy around the management and governance of its business data in order to derive the maximum possible value for the organization and keep costs down.

About Customer

Premier Farnell, plc is a leading global, multi-channel, high service distributor of electronics components for engineers and purchasing professionals. The Group has operations in over 40 countries and stocks in excess of 600,000 products representing over 3,000 manufacturer brands. The company is headquartered in the United Kingdom and has a global presence, serving customers worldwide. Premier Farnell is committed to providing high-quality products and services to its customers, and to continuously improving its operations and business processes.

Solution

Premier Farnell decided to implement a robust metadata management platform built on IBM InfoSphere Information Server Enterprise Edition. In particular, the IBM InfoSphere Information Governance Catalog was chosen for its ability to support metadata management across multiple domains, including customers, suppliers, locations, products, and service offerings; a critical capability to align data domains and ensure quality. The implementation of the InfoSphere capabilities is an essential first step in Premier Farnell’s strategy to transform its Enterprise Data Warehouse, enable a single view of each customer across all sales channels, and gain a deeper understanding of its operations across all subsidiaries, geographies, products and customers. Additionally, governance and standardization will be leveraged in future legacy systems migrations.

Impact #1	Improves the quality and consistency of customer data
Impact #2	Supports business analytics to help identify cross- and upselling opportunities
Impact #3	Boosts revenues

Impact #1

Improves the quality and consistency of customer data

Impact #2

Supports business analytics to help identify cross- and upselling opportunities

Impact #3

Boosts revenues

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Overview

Premier Farnell: Uncovering hidden cross- and upselling opportunities to spark revenue growth

Operational Impact