Bluedot Case Studies Precise location technology empowers LOKE to launch mobile payments app for major global bank

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	Precise location technology empowers LOKE to launch mobile payments app for major global bank Bluedot

Precise location technology empowers LOKE to launch mobile payments app for major global bank

Bluedot

Technology Category	Application Infrastructure & Middleware - Data Exchange & Integration Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Finance & Insurance Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Real-Time Location System (RTLS)
Services	Software Design & Engineering Services System Integration
Challenge	LOKE, a leader in mobile loyalty and payments, was tasked with building a mobile payments app for one of the world’s 25 largest banks. The app was intended to serve as a digital wallet and smart-ordering service for Australian Football League (AFL) fans, allowing them to order, pay for, and pick up food and drinks without waiting in line at major stadiums. The challenge was to incorporate accurate location services that would recognize when fans at stadiums were on their way to pick up their order and send a notification to the merchant. Additionally, the company needed to provide the bank with real-time, proximity-based data to optimize the experience for bank customers. Read More
About Customer	LOKE is a leading company in mobile loyalty and payments. They have successfully deployed over 1,000 loyalty programs for major brands. Their mobile processing platform is a full stack solution that unifies payments, pre-ordering, customer engagement and loyalty for an enhanced customer experience and seamless transaction for merchants around the world. The company offers a range of mobile solutions including offers and promotions, payments, loyalty, order-ahead, pick-up, contextual analytics, and customer feedback. They serve a variety of industries including Quick Serve Restaurants (QSRs), hospitality, bars, and events. Read More
Solution	LOKE collaborated with Bluedot to deliver a location-aware solution mobile commerce app. They integrated Bluedot’s proprietary location technology into the app they were creating in collaboration with the bank. Bluedot’s easy-to-use map interface enabled LOKE to configure locations around food counters and bars at stadiums, such as Queensland Metricon Stadium, using Bluedot’s high precision Geolines™ and Geofences. The app supported sales and improved efficiency for the merchant, while transforming the user experience. Bluedot’s advanced conditioning engine ('Zone Enablement') ensured the virtual locations were only active for customers who made a purchase, increasing personalization and avoiding spamming users with irrelevant or unwanted messages. Bluedot technology also collected contextual and accurate insights into foot traffic, the most popular times for purchases and how long fans spent at each location. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Finance & Insurance

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Software Design & Engineering Services

System Integration

Challenge

LOKE, a leader in mobile loyalty and payments, was tasked with building a mobile payments app for one of the world’s 25 largest banks. The app was intended to serve as a digital wallet and smart-ordering service for Australian Football League (AFL) fans, allowing them to order, pay for, and pick up food and drinks without waiting in line at major stadiums. The challenge was to incorporate accurate location services that would recognize when fans at stadiums were on their way to pick up their order and send a notification to the merchant. Additionally, the company needed to provide the bank with real-time, proximity-based data to optimize the experience for bank customers.

About Customer

LOKE is a leading company in mobile loyalty and payments. They have successfully deployed over 1,000 loyalty programs for major brands. Their mobile processing platform is a full stack solution that unifies payments, pre-ordering, customer engagement and loyalty for an enhanced customer experience and seamless transaction for merchants around the world. The company offers a range of mobile solutions including offers and promotions, payments, loyalty, order-ahead, pick-up, contextual analytics, and customer feedback. They serve a variety of industries including Quick Serve Restaurants (QSRs), hospitality, bars, and events.

Solution

LOKE collaborated with Bluedot to deliver a location-aware solution mobile commerce app. They integrated Bluedot’s proprietary location technology into the app they were creating in collaboration with the bank. Bluedot’s easy-to-use map interface enabled LOKE to configure locations around food counters and bars at stadiums, such as Queensland Metricon Stadium, using Bluedot’s high precision Geolines™ and Geofences. The app supported sales and improved efficiency for the merchant, while transforming the user experience. Bluedot’s advanced conditioning engine ('Zone Enablement') ensured the virtual locations were only active for customers who made a purchase, increasing personalization and avoiding spamming users with irrelevant or unwanted messages. Bluedot technology also collected contextual and accurate insights into foot traffic, the most popular times for purchases and how long fans spent at each location.

Impact #1	The app was successfully launched at a variety of national football matches and was well received by both fans and stadium staff.
Impact #2	Fans were able to use the app throughout the remainder of the 2016 AFL season.
Impact #3	The app supported sales and improved efficiency for the merchant, while transforming the user experience.

Impact #1

The app was successfully launched at a variety of national football matches and was well received by both fans and stadium staff.

Impact #2

Fans were able to use the app throughout the remainder of the 2016 AFL season.

Impact #3

The app supported sales and improved efficiency for the merchant, while transforming the user experience.

Benefit #1	Successfully deployed over 1,000 loyalty programs for major brands.
Benefit #2	The app was used throughout the remainder of the 2016 AFL season.

Benefit #1

Successfully deployed over 1,000 loyalty programs for major brands.

Benefit #2

The app was used throughout the remainder of the 2016 AFL season.

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Overview

Precise location technology empowers LOKE to launch mobile payments app for major global bank

Operational Impact

Quantitative Benefit