Canto Case Studies Portakabin Streamlines Digital Asset Management with Canto

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	Portakabin Streamlines Digital Asset Management with Canto Canto

Portakabin Streamlines Digital Asset Management with Canto

Canto

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries Sensors - Camera / Video Systems
Applicable Industries	Buildings Construction & Infrastructure
Applicable Functions	Product Research & Development Sales & Marketing
Use Cases	Clinical Image Analysis Inventory Management
Services	System Integration
Challenge	Portakabin, a world leader in the design, manufacture, and installation of modular buildings, was facing challenges in managing its digital assets. The company needed a centralized library that was easily searchable to better manage these assets and protect the integrity and consistency of the Portakabin brand. The in-house creative studio at Portakabin handles project briefs from marketing managers across the UK and Europe, with content requests ranging from email campaigns and website videos to product brochures and direct mail campaigns. However, the existing digital asset management (DAM) platform did not provide the workflow features needed to complete projects efficiently. Moving assets to and from workflows was complicated, leading to bottlenecks and a disjointed user experience. As a result, the DAM was not being used effectively to manage assets. Read More
About Customer	Portakabin is a world leader in the design, manufacture, and installation of modular buildings. Founded in 1961, the company has made strategic investments throughout Europe and continues to put quality at the heart of everything it does. The company is based in York and is one of the United Kingdom’s best-known brands. Portakabin's core values include teamwork, innovation, integrity, and commitment. The company has an in-house creative studio that handles project briefs from marketing managers across the UK and Europe, with content requests ranging from email campaigns and website videos to product brochures and direct mail campaigns. Read More
Solution	Portakabin turned to Canto for a solution. With Canto, the creative studio set up a centralized library for all of the creative assets. After photographers finished gathering images, approved assets could be uploaded directly into Canto and shared over project-specific portals. This made it easy for designers, colleagues, and suppliers to share information. Canto’s organization and search features played a big role in streamlining the creative process for the Portakabin team. By using a combination of project numbers, product numbers, and acronyms, the team implemented a system of metadata that made it easy to locate specific images. Canto’s character recognition features and smart tagging capabilities further improved the search process. Centralizing assets within Canto also allowed Portakabin to take a more proactive approach to brand management. Canto’s ability to embed video assets into web content also helped the Portakabin team solve a challenge related to a virtual factory tour of their York facility. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Sensors - Camera / Video Systems

Applicable Industries

Buildings

Construction & Infrastructure

Applicable Functions

Product Research & Development

Sales & Marketing

Use Cases

Clinical Image Analysis

Inventory Management

Services

System Integration

Challenge

Portakabin, a world leader in the design, manufacture, and installation of modular buildings, was facing challenges in managing its digital assets. The company needed a centralized library that was easily searchable to better manage these assets and protect the integrity and consistency of the Portakabin brand. The in-house creative studio at Portakabin handles project briefs from marketing managers across the UK and Europe, with content requests ranging from email campaigns and website videos to product brochures and direct mail campaigns. However, the existing digital asset management (DAM) platform did not provide the workflow features needed to complete projects efficiently. Moving assets to and from workflows was complicated, leading to bottlenecks and a disjointed user experience. As a result, the DAM was not being used effectively to manage assets.

About Customer

Portakabin is a world leader in the design, manufacture, and installation of modular buildings. Founded in 1961, the company has made strategic investments throughout Europe and continues to put quality at the heart of everything it does. The company is based in York and is one of the United Kingdom’s best-known brands. Portakabin's core values include teamwork, innovation, integrity, and commitment. The company has an in-house creative studio that handles project briefs from marketing managers across the UK and Europe, with content requests ranging from email campaigns and website videos to product brochures and direct mail campaigns.

Solution

Portakabin turned to Canto for a solution. With Canto, the creative studio set up a centralized library for all of the creative assets. After photographers finished gathering images, approved assets could be uploaded directly into Canto and shared over project-specific portals. This made it easy for designers, colleagues, and suppliers to share information. Canto’s organization and search features played a big role in streamlining the creative process for the Portakabin team. By using a combination of project numbers, product numbers, and acronyms, the team implemented a system of metadata that made it easy to locate specific images. Canto’s character recognition features and smart tagging capabilities further improved the search process. Centralizing assets within Canto also allowed Portakabin to take a more proactive approach to brand management. Canto’s ability to embed video assets into web content also helped the Portakabin team solve a challenge related to a virtual factory tour of their York facility.

Impact #1	The integration of Canto into Portakabin's creative studio’s process has helped streamline content creation and manage its brand more effectively. The platform allows team members to upload and organize approved files, quickly find the assets they need for a project, and easily share access to people from other departments or organizations. Canto has also made it easier for the Portakabin team to accommodate hybrid working arrangements and improved collaboration with external partners. With Canto in place, Portakabin is well-positioned to continue managing its brand and scaling its business successfully in markets around the world.

Impact #1

The integration of Canto into Portakabin's creative studio’s process has helped streamline content creation and manage its brand more effectively. The platform allows team members to upload and organize approved files, quickly find the assets they need for a project, and easily share access to people from other departments or organizations. Canto has also made it easier for the Portakabin team to accommodate hybrid working arrangements and improved collaboration with external partners. With Canto in place, Portakabin is well-positioned to continue managing its brand and scaling its business successfully in markets around the world.

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Overview

Portakabin Streamlines Digital Asset Management with Canto

Operational Impact