Brightpearl Case Studies Porcelain Superstore's Growth and Triumph with Brightpearl

Edit This Case Study Record

	Porcelain Superstore's Growth and Triumph with Brightpearl Brightpearl

Porcelain Superstore's Growth and Triumph with Brightpearl

Brightpearl

Applicable Industries	E-Commerce Retail
Use Cases	Retail Store Automation
Challenge	Porcelain Superstore, an online-only direct-to-consumer (DTC) tile shop, faced the challenge of maintaining operational efficiency while offering free tile samples to potential customers. This unique business model, which bypasses the need for a physical showroom, required the company to send out 4,000 tile samples every week. However, this approach left no room for error or delay in back-office operations. The company was previously using TradeGecko, a basic standalone Order Management System (OMS), which was not sufficient to handle the high volume of samples and the growing demands of the business. Read More
About Customer	Porcelain Superstore is a Manchester-based, online-only DTC tile shop run by brothers Abbas, Ben, and Sam Youssefi. The business, which grew from their father's small tile shop, specializes in top-quality, well-priced wall and floor tiles for kitchens, bathrooms, and outdoors. The Shopify Plus-powered brand has seen significant growth over the years, with a 76% growth rate in one of its recent years. The company's unique business model involves sending out free tile samples to potential customers, bypassing the need for a physical showroom. Porcelain Superstore's impressive growth has earned it a place on Brightpearl’s UK Lightning 50 league table of the fastest-growing online brands and named it one of the top three fastest-growing DIY companies in the UK. Read More
Solution	To overcome these operational challenges, Porcelain Superstore switched to Brightpearl, a market-leading retail operating system. Brightpearl provided a smarter, more streamlined way of managing operations, enabling the company to process large volumes of samples efficiently. The system also offered access to a vast library of Plug & Play integrations, allowing the brand to curate a roster of best-in-class apps to suit its changing needs as the business grew. Additionally, Brightpearl's functionality included advanced reporting, accurate demand forecasting, and Warehouse Management System (WMS), further enhancing the operational efficiency of Porcelain Superstore. Read More Log in to view content
Contents

Applicable Industries

E-Commerce

Retail

Use Cases

Retail Store Automation

Challenge

Porcelain Superstore, an online-only direct-to-consumer (DTC) tile shop, faced the challenge of maintaining operational efficiency while offering free tile samples to potential customers. This unique business model, which bypasses the need for a physical showroom, required the company to send out 4,000 tile samples every week. However, this approach left no room for error or delay in back-office operations. The company was previously using TradeGecko, a basic standalone Order Management System (OMS), which was not sufficient to handle the high volume of samples and the growing demands of the business.

About Customer

Porcelain Superstore is a Manchester-based, online-only DTC tile shop run by brothers Abbas, Ben, and Sam Youssefi. The business, which grew from their father's small tile shop, specializes in top-quality, well-priced wall and floor tiles for kitchens, bathrooms, and outdoors. The Shopify Plus-powered brand has seen significant growth over the years, with a 76% growth rate in one of its recent years. The company's unique business model involves sending out free tile samples to potential customers, bypassing the need for a physical showroom. Porcelain Superstore's impressive growth has earned it a place on Brightpearl’s UK Lightning 50 league table of the fastest-growing online brands and named it one of the top three fastest-growing DIY companies in the UK.

Solution

To overcome these operational challenges, Porcelain Superstore switched to Brightpearl, a market-leading retail operating system. Brightpearl provided a smarter, more streamlined way of managing operations, enabling the company to process large volumes of samples efficiently. The system also offered access to a vast library of Plug & Play integrations, allowing the brand to curate a roster of best-in-class apps to suit its changing needs as the business grew. Additionally, Brightpearl's functionality included advanced reporting, accurate demand forecasting, and Warehouse Management System (WMS), further enhancing the operational efficiency of Porcelain Superstore.

Impact #1	Switching to Brightpearl has significantly improved Porcelain Superstore's operational efficiency. The system's advanced reporting, accurate demand forecasting, and WMS have streamlined the company's back-office operations, enabling it to handle the high volume of sample processing without errors or delays. Furthermore, the access to a vast library of Plug & Play integrations has allowed the brand to adapt to its changing needs as it grows, ensuring it remains competitive in the market. Despite the uncertainty in the e-commerce sector due to the looming recession, Porcelain Superstore is confident in its continued success, with plans to expand into the trade market and add a physical showroom in the North West.

Impact #1

Switching to Brightpearl has significantly improved Porcelain Superstore's operational efficiency. The system's advanced reporting, accurate demand forecasting, and WMS have streamlined the company's back-office operations, enabling it to handle the high volume of sample processing without errors or delays. Furthermore, the access to a vast library of Plug & Play integrations has allowed the brand to adapt to its changing needs as it grows, ensuring it remains competitive in the market. Despite the uncertainty in the e-commerce sector due to the looming recession, Porcelain Superstore is confident in its continued success, with plans to expand into the trade market and add a physical showroom in the North West.

Benefit #1	Recorded a 76% growth rate in one of its best years.
Benefit #2	Ranked among the top three fastest-growing DIY companies in the UK.
Benefit #3	Featured on Brightpearl’s UK Lightning 50 league table of the fastest-growing online brands.

Benefit #1

Recorded a 76% growth rate in one of its best years.

Benefit #2

Ranked among the top three fastest-growing DIY companies in the UK.

Benefit #3

Featured on Brightpearl’s UK Lightning 50 league table of the fastest-growing online brands.

Download PDF Version

Overview

Porcelain Superstore's Growth and Triumph with Brightpearl

Operational Impact

Quantitative Benefit