Canto Case Studies POPSUGAR's Transformation of Digital Asset Management with Canto

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	POPSUGAR's Transformation of Digital Asset Management with Canto Canto

POPSUGAR's Transformation of Digital Asset Management with Canto

Canto

Technology Category	Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Use Cases	Inventory Management Visual Quality Detection
Services	System Integration
Challenge	POPSUGAR, a leading media company, was facing a significant challenge in managing its vast amount of visual imagery produced for entertainment, fashion, and beauty content. The company was in dire need of a system that could efficiently transform these digital assets into an internal stock photography collection. This was crucial for content producers and post-production editors to quickly and easily access images to meet their tight deadlines. Moreover, the system needed to be highly visual to align with the company's culture and core products. Read More
About Customer	POPSUGAR is a media company headquartered in San Francisco, California. The company produces a large amount of content in the entertainment, fashion, and beauty sectors. POPSUGAR's content is heavily reliant on visual imagery, which was becoming increasingly difficult to manage due to the volume. The company needed a system that could efficiently manage these digital assets and transform them into an internal stock photography collection. This was crucial for their content producers and post-production editors to meet their tight deadlines. Read More
Solution	POPSUGAR opted for Canto as their digital asset management solution, serving as their internal 'stock photography house.' Canto offered a highly visual way to share their imagery, along with a wide range of metadata options. The ability to add keywords, tags, and relate files provided a comfortable user experience that POPSUGAR desired. Canto provided an effective and aesthetically pleasing way to search for POPSUGAR's original imagery. Additionally, the introduction of the new Canto Chrome extension allowed users to search and then drop-and-drag files directly into Canto, enhancing the user experience. Read More Log in to view content
Contents

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Use Cases

Inventory Management

Visual Quality Detection

Services

System Integration

Challenge

POPSUGAR, a leading media company, was facing a significant challenge in managing its vast amount of visual imagery produced for entertainment, fashion, and beauty content. The company was in dire need of a system that could efficiently transform these digital assets into an internal stock photography collection. This was crucial for content producers and post-production editors to quickly and easily access images to meet their tight deadlines. Moreover, the system needed to be highly visual to align with the company's culture and core products.

About Customer

POPSUGAR is a media company headquartered in San Francisco, California. The company produces a large amount of content in the entertainment, fashion, and beauty sectors. POPSUGAR's content is heavily reliant on visual imagery, which was becoming increasingly difficult to manage due to the volume. The company needed a system that could efficiently manage these digital assets and transform them into an internal stock photography collection. This was crucial for their content producers and post-production editors to meet their tight deadlines.

Solution

POPSUGAR opted for Canto as their digital asset management solution, serving as their internal 'stock photography house.' Canto offered a highly visual way to share their imagery, along with a wide range of metadata options. The ability to add keywords, tags, and relate files provided a comfortable user experience that POPSUGAR desired. Canto provided an effective and aesthetically pleasing way to search for POPSUGAR's original imagery. Additionally, the introduction of the new Canto Chrome extension allowed users to search and then drop-and-drag files directly into Canto, enhancing the user experience.

Impact #1	POPSUGAR has expressed immense satisfaction with the implementation of Canto as their digital asset management solution. The company is thrilled to host its own library of images, which they believe helps them stand out as a fresh online publication. The use of Canto as the base for their own stock house has been the right fit and continues to evolve with their needs. The introduction of the Canto Chrome extension was met with great enthusiasm, with reports of 'gasps of happiness' from users.

Impact #1

POPSUGAR has expressed immense satisfaction with the implementation of Canto as their digital asset management solution. The company is thrilled to host its own library of images, which they believe helps them stand out as a fresh online publication. The use of Canto as the base for their own stock house has been the right fit and continues to evolve with their needs. The introduction of the Canto Chrome extension was met with great enthusiasm, with reports of 'gasps of happiness' from users.

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Overview

POPSUGAR's Transformation of Digital Asset Management with Canto

Operational Impact