solocal Case Studies Pizza Hut Poland drives 50% more organic traffic to Local Pages with BRIDGE

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	Pizza Hut Poland drives 50% more organic traffic to Local Pages with BRIDGE solocal

Pizza Hut Poland drives 50% more organic traffic to Local Pages with BRIDGE

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Technology Category	Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries	Food & Beverage
Applicable Functions	Sales & Marketing
Services	Cloud Planning, Design & Implementation Services
Challenge	Pizza Hut is a well-known brand worldwide, however, to ensure they maintained their brand presence online they needed to improve their indexing and positioning within local search results. To combat poor performance in search engines the brand initiated a project to redesign its websites including the standardization and optimization of pages dedicated to each restaurant location. Read More
About Customer	Pizza Hut, a subsidiary of the Yum! Brands group, is comprised of over 14,000 restaurants. They restaurants employe more than 250,000 people who prepare, serve and deliver pizza every day. Pizza Hut has a significant presence in Europe with 1,400 restaurants across 29 countries, including: Germany, Poland, Spain and Portugal. Read More
Solution	Pizza Hut restaurants across multiple European countries implemented the BRIDGE Store Locator to acquire and engage local customers. Beginning with Poland — launched in July 2016 — the solution allows each Pizza Hut restaurant to have its own SEO optimized Local Page. These Local Pages appear within the top search engine results when visitors are looking for information about a nearby pizza restaurant. Content within each Local Page is adapted for every restaurant and includes: the restaurant address, contact information, a map, opening hours and more. Visitors are also able to view the services available at the restaurant such as delivery, dine in or take away. By adding calls to action — reserve a table, order delivery and order take away — within the Store Locator and Local Pages, Pizza Hut has provided a seamless and engaging customer journey across the different digital conversion tools. Read More Log in to view content
Contents

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Food & Beverage

Applicable Functions

Sales & Marketing

Services

Cloud Planning, Design & Implementation Services

Challenge

Pizza Hut is a well-known brand worldwide, however, to ensure they maintained their brand presence online they needed to improve their indexing and positioning within local search results. To combat poor performance in search engines the brand initiated a project to redesign its websites including the standardization and optimization of pages dedicated to each restaurant location.

About Customer

Pizza Hut, a subsidiary of the Yum! Brands group, is comprised of over 14,000 restaurants. They restaurants employe more than 250,000 people who prepare, serve and deliver pizza every day. Pizza Hut has a significant presence in Europe with 1,400 restaurants across 29 countries, including: Germany, Poland, Spain and Portugal.

Solution

Pizza Hut restaurants across multiple European countries implemented the BRIDGE Store Locator to acquire and engage local customers. Beginning with Poland — launched in July 2016 — the solution allows each Pizza Hut restaurant to have its own SEO optimized Local Page. These Local Pages appear within the top search engine results when visitors are looking for information about a nearby pizza restaurant. Content within each Local Page is adapted for every restaurant and includes: the restaurant address, contact information, a map, opening hours and more. Visitors are also able to view the services available at the restaurant such as delivery, dine in or take away. By adding calls to action — reserve a table, order delivery and order take away — within the Store Locator and Local Pages, Pizza Hut has provided a seamless and engaging customer journey across the different digital conversion tools.

Impact #1	The BRIDGE Store Locator and Local Pages result in 16% more clicks and a bounce rate that is an average 3 times lower.
Impact #2	The deployment of BRIDGE has been done progressively in multiple European countries: Poland, Malta and, Germany. The next countries to launch BRIDGE will be Spain and Portugal.

Impact #1

The BRIDGE Store Locator and Local Pages result in 16% more clicks and a bounce rate that is an average 3 times lower.

Impact #2

The deployment of BRIDGE has been done progressively in multiple European countries: Poland, Malta and, Germany. The next countries to launch BRIDGE will be Spain and Portugal.

Benefit #1	50% more organic traffic to Local Pages compared to other website pages
Benefit #2	9,700 visits to the order page within 60 days
Benefit #3	16% increase in click-through rate from BRIDGE pages compared to other website pages

Benefit #1

50% more organic traffic to Local Pages compared to other website pages

Benefit #2

9,700 visits to the order page within 60 days

Benefit #3

16% increase in click-through rate from BRIDGE pages compared to other website pages

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Overview

Pizza Hut Poland drives 50% more organic traffic to Local Pages with BRIDGE

Operational Impact

Quantitative Benefit