Cloudflare Case Studies Pixowl Case Study

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	Pixowl Case Study Cloudflare

Pixowl Case Study

Cloudflare

Technology Category	Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries	Software
Applicable Functions	Discrete Manufacturing
Services	Cloud Planning, Design & Implementation Services
Challenge	Pixowl, a mobile game studio, was facing a challenge in delivering smooth gameplay to its users. The mobile gaming industry is highly competitive and requires excellence in execution. One of the key factors in this execution is the game's overall performance, including the speed of loading its contents and the refresh time. In the mobile gaming industry, there is a player drop-rate of 20-40% for games if initial load times are over a minute long. Pixowl's game content, which is cloud-hosted by Digital Ocean, needed to be delivered as fast as possible to their players. However, Pixowl is a lean, indie gaming studio, and their focus is on making great, fun, compelling games for their target audience of kids and families, not to develop complex backend technical solutions to deliver their content. Thus, Pixowl’s challenge was to globally scale without distracting their engineers trying to develop games and avoiding internal headaches. Read More
About Customer	Pixowl is a mobile game studio that is leading a new generation of User Generated Content (UGC) games through a platform for players to create and share their own games. The company is based in San Francisco with a production office in Buenos Aires. Pixowl has developed games such as The Sandbox, The Sandbox Evolution, Snoopy’s Town Tale, Garfield, and many others. The company is focused on making great, fun, compelling games for their target audience of kids and families. Read More
Solution	Pixowl chose to enlist the services of a Content Delivery Network (CDN) to quickly and globally serve their content. They chose Cloudflare’s CDN because it provided a simple, quick and headache-free approach to high performing Content Delivery. After the easy transition to Cloudflare’s network, Pixowl’s players saw immediate in-game performance benefits. The Gallery features a fluid UI with dynamic loading as the player scrolls through different worlds, and Cloudflare delivered their content with the speed and performance to immediately show the preview and metadata of the worlds without any asynchronous loading time. With Cloudflare, Pixowl’s in-game load times have become almost unnoticeable for most players. Read More Log in to view content
Contents

Technology Category

Infrastructure as a Service (IaaS) - Cloud Computing

Applicable Industries

Software

Applicable Functions

Discrete Manufacturing

Services

Cloud Planning, Design & Implementation Services

Challenge

Pixowl, a mobile game studio, was facing a challenge in delivering smooth gameplay to its users. The mobile gaming industry is highly competitive and requires excellence in execution. One of the key factors in this execution is the game's overall performance, including the speed of loading its contents and the refresh time. In the mobile gaming industry, there is a player drop-rate of 20-40% for games if initial load times are over a minute long. Pixowl's game content, which is cloud-hosted by Digital Ocean, needed to be delivered as fast as possible to their players. However, Pixowl is a lean, indie gaming studio, and their focus is on making great, fun, compelling games for their target audience of kids and families, not to develop complex backend technical solutions to deliver their content. Thus, Pixowl’s challenge was to globally scale without distracting their engineers trying to develop games and avoiding internal headaches.

About Customer

Pixowl is a mobile game studio that is leading a new generation of User Generated Content (UGC) games through a platform for players to create and share their own games. The company is based in San Francisco with a production office in Buenos Aires. Pixowl has developed games such as The Sandbox, The Sandbox Evolution, Snoopy’s Town Tale, Garfield, and many others. The company is focused on making great, fun, compelling games for their target audience of kids and families.

Solution

Pixowl chose to enlist the services of a Content Delivery Network (CDN) to quickly and globally serve their content. They chose Cloudflare’s CDN because it provided a simple, quick and headache-free approach to high performing Content Delivery. After the easy transition to Cloudflare’s network, Pixowl’s players saw immediate in-game performance benefits. The Gallery features a fluid UI with dynamic loading as the player scrolls through different worlds, and Cloudflare delivered their content with the speed and performance to immediately show the preview and metadata of the worlds without any asynchronous loading time. With Cloudflare, Pixowl’s in-game load times have become almost unnoticeable for most players.

Impact #1	Pixowl's players saw immediate in-game performance benefits after the transition to Cloudflare’s network.
Impact #2	The Gallery features a fluid UI with dynamic loading as the player scrolls through different worlds, and Cloudflare delivered their content with the speed and performance to immediately show the preview and metadata of the worlds without any asynchronous loading time.
Impact #3	With Cloudflare, Pixowl’s in-game load times have become almost unnoticeable for most players.

Impact #1

Pixowl's players saw immediate in-game performance benefits after the transition to Cloudflare’s network.

Impact #2

The Gallery features a fluid UI with dynamic loading as the player scrolls through different worlds, and Cloudflare delivered their content with the speed and performance to immediately show the preview and metadata of the worlds without any asynchronous loading time.

Impact #3

With Cloudflare, Pixowl’s in-game load times have become almost unnoticeable for most players.

Benefit #1	Players experience virtually zero initial game load times
Benefit #2	Massive galleries load without any asynchronous loading time

Benefit #1

Players experience virtually zero initial game load times

Benefit #2

Massive galleries load without any asynchronous loading time

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Overview

Pixowl Case Study

Operational Impact

Quantitative Benefit