Case Studies Pipeline Insight Case Study: INTELLADON

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	Pipeline Insight Case Study: INTELLADON

Pipeline Insight Case Study: INTELLADON

Technology Category	Analytics & Modeling - Predictive Analytics Application Infrastructure & Middleware - Data Exchange & Integration Application Infrastructure & Middleware - Data Visualization
Applicable Industries	Professional Service Software
Applicable Functions	Business Operation Sales & Marketing
Services	Data Science Services System Integration
Challenge	Intelladon faced three major challenges: accurately demonstrating marketing's ROI, integrating sales and marketing processes, and improving reporting efficiency. Custom reports in Salesforce.com were time-consuming and provided only basic metrics, lacking true ROI reporting and conversion tracking. The company needed to integrate marketing waterfall analytics into Salesforce.com and reduce the time spent on performance reporting, which was prone to human errors. Read More
About Customer	Intelladon is a solutions integration and consulting company specializing in HR technology, particularly in talent management. They cater to mid to enterprise organizations, working closely with HR and learning department decision-makers. Their focus is on providing integrated solutions that enhance the efficiency and effectiveness of HR processes, helping organizations manage their talent more effectively. Read More
Solution	Marseli helped Intelladon by implementing Pipeline Insight, a native Salesforce.com data mining application. This application provides predictive and behavior-based performance insights for every stage of the lead acquisition, nurture qualification, and sales process. It was installed in less than an hour, providing full current and historical analytics the same day. Pipeline Insight also improved data integrity and built greater confidence in forecasts. The application allowed Intelladon to compare the performance of different opportunity sources, providing a holistic view of the revenue supply chain and enabling full transparency in performance metrics. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Application Infrastructure & Middleware - Data Exchange & Integration

Application Infrastructure & Middleware - Data Visualization

Applicable Industries

Professional Service

Software

Applicable Functions

Business Operation

Sales & Marketing

Services

Data Science Services

System Integration

Challenge

Intelladon faced three major challenges: accurately demonstrating marketing's ROI, integrating sales and marketing processes, and improving reporting efficiency. Custom reports in Salesforce.com were time-consuming and provided only basic metrics, lacking true ROI reporting and conversion tracking. The company needed to integrate marketing waterfall analytics into Salesforce.com and reduce the time spent on performance reporting, which was prone to human errors.

About Customer

Intelladon is a solutions integration and consulting company specializing in HR technology, particularly in talent management. They cater to mid to enterprise organizations, working closely with HR and learning department decision-makers. Their focus is on providing integrated solutions that enhance the efficiency and effectiveness of HR processes, helping organizations manage their talent more effectively.

Solution

Marseli helped Intelladon by implementing Pipeline Insight, a native Salesforce.com data mining application. This application provides predictive and behavior-based performance insights for every stage of the lead acquisition, nurture qualification, and sales process. It was installed in less than an hour, providing full current and historical analytics the same day. Pipeline Insight also improved data integrity and built greater confidence in forecasts. The application allowed Intelladon to compare the performance of different opportunity sources, providing a holistic view of the revenue supply chain and enabling full transparency in performance metrics.

Impact #1	Pipeline Insight improved the working relationship and integration between marketing and sales.
Impact #2	The application provided a single report in Salesforce.com using sales language, enhancing clarity and understanding.
Impact #3	Intelladon now has full transparency in performance metrics, involving everyone in finding and fixing process and behavior issues.

Impact #1

Pipeline Insight improved the working relationship and integration between marketing and sales.

Impact #2

The application provided a single report in Salesforce.com using sales language, enhancing clarity and understanding.

Impact #3

Intelladon now has full transparency in performance metrics, involving everyone in finding and fixing process and behavior issues.

Benefit #1	Improved marketing's revenue contribution from 6% to 15% in 12 months.
Benefit #2	Saved over $20,000 in custom Salesforce.com development.
Benefit #3	Saved $10,800 annually by reducing reporting time by 3 man days a month.

Benefit #1

Improved marketing's revenue contribution from 6% to 15% in 12 months.

Benefit #2

Saved over $20,000 in custom Salesforce.com development.

Benefit #3

Saved $10,800 annually by reducing reporting time by 3 man days a month.

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Overview

Pipeline Insight Case Study: INTELLADON

Operational Impact

Quantitative Benefit