Case Studies Piloting New Displays and Testing for Effect on KPIs

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	Piloting New Displays and Testing for Effect on KPIs

Piloting New Displays and Testing for Effect on KPIs

Technology Category	Analytics & Modeling - Predictive Analytics Functional Applications - Remote Monitoring & Control Systems Sensors - Camera / Video Systems
Applicable Industries	Retail
Applicable Functions	Business Operation Sales & Marketing
Use Cases	Predictive Maintenance Retail Store Automation
Services	Data Science Services System Integration
Challenge	The grocery retailer and one of its FMCG partners, a leading provider of gift cards, experienced less-than-anticipated performance from their endcap display. The retailer and the FMCG partner both were interested in determining whether the location of the endcap was optimal for the product in terms of customer experience and return on investment. Read More
About Customer	With over 2,200 stores in 33 states, this large food and drug retailer grew its business by delivering on its commitment to offer shoppers products they want to buy, at a fair price, and with an exceptional level of customer service. Read More
Solution	First, RetailNext deployed traffic counting sensors at the front entrance to accurately capture whole-store traffic. Next, RetailNext placed dwell sensors in proximity to the endcap and measured traffic to the display, as well as dwells, dwell time, and dwell conversion. With the collected data, RetailNext then generated heat maps depicting shopper engagement in the display area. After establishing a baseline, the retailer moved the display to a test location in the store. RetailNext collected the same metrics and generated additional heat maps for the new location. Read More Log in to view content
Contents

Technology Category

Analytics & Modeling - Predictive Analytics

Functional Applications - Remote Monitoring & Control Systems

Sensors - Camera / Video Systems

Applicable Industries

Retail

Applicable Functions

Business Operation

Sales & Marketing

Use Cases

Predictive Maintenance

Retail Store Automation

Services

Data Science Services

System Integration

Challenge

The grocery retailer and one of its FMCG partners, a leading provider of gift cards, experienced less-than-anticipated performance from their endcap display. The retailer and the FMCG partner both were interested in determining whether the location of the endcap was optimal for the product in terms of customer experience and return on investment.

About Customer

With over 2,200 stores in 33 states, this large food and drug retailer grew its business by delivering on its commitment to offer shoppers products they want to buy, at a fair price, and with an exceptional level of customer service.

Solution

First, RetailNext deployed traffic counting sensors at the front entrance to accurately capture whole-store traffic. Next, RetailNext placed dwell sensors in proximity to the endcap and measured traffic to the display, as well as dwells, dwell time, and dwell conversion. With the collected data, RetailNext then generated heat maps depicting shopper engagement in the display area. After establishing a baseline, the retailer moved the display to a test location in the store. RetailNext collected the same metrics and generated additional heat maps for the new location.

Impact #1	The RetailNext solution revealed positive effects on consumer experience and ROI.
Impact #2	Heatmaps of the endcap display’s previous location revealed factors that hindered the customer experience. RetailNext showed that the pilot location exhibited fewer of those obstacles.
Impact #3	The pilot was a win-win for the retailer and its partner.

Impact #1

The RetailNext solution revealed positive effects on consumer experience and ROI.

Impact #2

Heatmaps of the endcap display’s previous location revealed factors that hindered the customer experience. RetailNext showed that the pilot location exhibited fewer of those obstacles.

Impact #3

The pilot was a win-win for the retailer and its partner.

Benefit #1	Fixture exposure increased by 2%
Benefit #2	Dwell improved by 2%
Benefit #3	Average dwell time increased by 6%

Benefit #1

Fixture exposure increased by 2%

Benefit #2

Dwell improved by 2%

Benefit #3

Average dwell time increased by 6%

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Overview

Piloting New Displays and Testing for Effect on KPIs

Operational Impact

Quantitative Benefit